Kia India’s Multiple Sales and Aftersales Initiatives for Kia Carens’: Customer Service Highlight
In the user-centric product review series of Customer Service Highlight by SMEStreet, this week we would like to present Kia India's Service and Sales programs for it's much awaited Kia Carens'. The Service highlight feature was finalised through a short survey among our readers and SMEStreet's editorial team report.
Kia India, the fastest-growing carmaker in the country, has recently announced multiple sales and aftersales initiatives, exclusive to Kia Carens customers.
In this service and sales programs, Kia India has introduced a ‘My Convenience Plus’ programme, offering comprehensive coverage and peace of mind to customers. Adding to this, the company has also launched attractive India and industry-first value added products, exclusive to Carens’ customers, giving various convenience benefits. This, coupled with multiple finance schemes, will make the Kia Carens further more accessible to customers.
Hardeep Singh Brar, Vice President and Head of Sales & Marketing, Kia India said, “Kia India has always strived to offer great products and services to our customers by providing them a differentiated experience in everything we do. With unique sales and aftersales initiatives like My Convenience Plus and multiple new value propositions, we want to take the Kia brand experience closer to our customers. A car purchase is an emotional decision in our country, and it is our constant endeavour to ensure complete peace of mind to our customers at every step of their car ownership journey.”
My Convenience Plus
‘My Convenience Plus’ is an exclusive aftersales initiative for Carens customers that offers a bundled package covering periodic maintenance, extended warranty, road side assistance including tyre alloy protection, thereby giving a comprehensive coverage to customers and a complete peace of mind. The customers are provided with options and can choose from Premium and Luxury package, which gives the coverage for 4 and 5 years respectively. The initiative gives additional benefit to customers offering inflation protection in service cost, pan India validity, personalization, transparency and flexibility.
Keeping the convenience of customers in mind and making products easily assessable, Kia India has announced multiple value propositions for Carens customers.
- Care Shield: India and Industry first scheme, offering an almost no question asked accidental repair option
- Care Shield+: India and Industry first reimbursement of expenses up to INR 1 lakh, incurred while defending legal claim as result of an accident covering a maximum of two events.
- Convenience of Engine Protection arising from incorrect refuelling by customer. Once again, unique value proposition and industry first initiative.
Additionally, the company has also introduced attractive finance schemes including 10% cashback on online booking (With ICICI Bank Debit & Credit cards), On-road financing starting as low as 7.10%, and 100% processing charge waiver with select partners.
Kia India also recently launched an industry-first integrated customer communication application ‘MyKia’ to enhance the overall customer ownership experience and provide multiple benefits including Sales, Service, Customer rewards amongst other vital features. Using the MyKia app, customers can take care of every aspect of their car ownership journey. The app also offers a unique and exclusive reward program for existing customers, offering exclusive discounts on various consumer brands across different categories like Fashion, Travel, F&B, Electronics, and Lifestyle etc. This is in addition to the recently launched WhatsApp communication platform with customers.
This article is part of SMEStreet’s Customer Service Highlight Feature Series. This is based on user feedback and survey where users can express their experiences and preferences for any specific product.