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As interest rates decline and equity markets remain volatile, investors are turning to fixed-income options for more stability. Bidd, the bond investment platform by SEBI-registered OBPP Oro Financial Consultants Pvt. Ltd., lets everyday investors earn attractive fixed returns of up to 10–12% through curated short-term corporate bonds — starting from just ₹1,000.
Why Corporate Bonds, Why Now?
Corporate bonds offer predictable income with stable returns over a fixed period. In a reducing rate environment, locking in high yields today can be a smart move for retail investors seeking a balance between returns and risk.
What Makes Bidd Different?
- Fixed Returns of up to 12% – Beat inflation confidently
- Start with just ₹1,000 – No need to commit lakhs
- Zero Default Track Record – Bonds curated by experts
- Anytime Liquidity – Exit when you need to (at a small cost)
- Dedicated RM + 24x7 Investing – High-touch service meets modern tech
Market Linked Debentures - Balancing Return and Risk
Bidd is one of India’s retail platforms offering direct access to Market Linked Debentures (MLDs) — innovative products that link returns to equity or gold performance, while ensuring 100% principal protection if held till maturity.
MLDs are ideal for those looking to benefit from market upside without enduring the day-to-day volatility of stocks. Depending on the structure, returns are tied to equity indices or commodities like gold — offering a smart blend of protection and participation.
Innovative MLD structures are in the pipeline to give investors newer ways to grow wealth — with risk in check.
Vijay Kuppa, Director at Bidd, said, “Most investors today want the best of both worlds — the chance to earn higher returns like equities, but without the daily ups and downs. That’s where bonds and market-linked ones make a lot of sense. At Bidd, we’re making these smarter investment options simple and accessible for everyone — whether you’re starting with ₹1,000 or building a larger portfolio.”
What’s Next?
Bidd plans to expand its offerings, including very short term bonds & MLDs that blend capital safety with market participation. With a focus on education and transparency, Bidd is building the future of fixed income investing — one smart decision at a time.