‘Internet has Transformed SMEs, Now it’s Time to Grow Beyond’

Sharing is caring!

India’s leading digital marketplace for local needs with 75,000 SMEs base and over 5 million connections and transactions per month is vastly focused on the Indian SME segment. The portal is considered to be among the pioneers of Internet medium for small businesses. In an exclusive interaction with Satya Prabhakar Founder and CEO of, Faiz Askari of SMESTreet found some interesting trends and findings of this market.

The edited excerpts:

You have been part of Internet revolution since long. Please share your observations with regards to Internet consumption trends among SMEs?

The first part of digital disruption played out in the 90s, when the Internet’s rise overturned traditional forms of distribution and commerce. From an industrial economy, we are now in an information economy where the rules of business are changing. As we have celebrated 25-years of Internet, all of us have witnessed great traction towards Internet by the Small and Medium organizations. It is imperative to understand the critical role of SMEs in India’s economic success as well as Internet’s role in SMEs’ own growth.

According to you, how is Internet becoming a key enabler for SMEs in India?

With conservative marketing budgets, SMEs find it difficult to scale up their businesses and run profitable businesses. The power of the internet has provided many opportunities for small and medium businesses to market themselves on a shoestring budget. Digital platforms like have helped such businesses grow with as low budget as Rs. 3000. We have a great focus towards SMEs and we are getting great participation from this segment.

There are several online marketplace platform, how is Sulekha is differentiating itself from the competition?

There are several online platforms available in the market. Many of them are doing good. It is because of the fact that competition in the market has reached to a very dynamic level. SMEs  which could be smaller in size but are competing with larger organizations. Thanks to Internet, SMEs are able to come forward and present themselves in front of their targeted market segment. This has created a great dynamic pool of competition as well. We at, offers an interesting business/marketing model to SMEs to help them successfully run their businesses. With a one-time registration, is able to help SMEs (with lower marketing budgets) to reach out to its target customers, provide lead generation and eventually help them grow.

What are the key areas of priority for next 12 months at Sulekha?

We are focusing on Mobile and mobility platform. If you see our business evolution, we have always committed to add the value to the end customer. We will continue to work on this mission and we understood that mobile has become very important end point for the businesses as well as for consumers.


SMEStreet Desk

SMEStreet is fast growing platform dedicated to entrepreneurs from small and medium sized businesses (SMEs). Committed to facilitate Knowledge & Networking for Business Growth, SMEStreet offers value added content which shows the actual voice of Indian MSMEs.

Related Articles


  1. Nice article. It was a really good content. Looking forward to read more articles from you. it is very informative regarding digital marketing. Thank you so much for writing this. it was struggling real hard for finding such good content.

  2. It was a really good content. Looking forward to read more articles from you. Thank you so much for writing this. I was struggling real hard for finding such good content.

  3. Such a very nice and informative blog. Really appreciate your sharing this article. keep sharing in future such type of blog. Thanks

  4. Studylake Provide Best Machine Learning Course In Indore . Our company is give you the facility of best ml solutions and azure ml training. Off course the other sub topic also cover like learn machine learning with python. It also helps the companies to obtain the most appropriate data from a pool of the datasets. This field like artificial intelligence in financial services uses various concepts and techniques to discover hidden patterns and relationship between different datasets.

  5. Your post was really informative! If you want to learn about skills and how they help you get better paid jobs, then apply here

  6. thankyou so much for this excellent information.. Keep updating about all these information.
    It helped a lot. We have a team of professional digital marketing experts. for more information visit our website

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Back to top button
%d bloggers like this: