India is a Priority Market for Alibaba: Daniel Zhang

India remained as a "very important" market to the Chinese e-commerce giant Alibaba in its global strategy, the Chief Executive Officer of the company said.

"Globalisation is one of our key strategies for Alibaba. As part of this strategy, India is a very important topic. India is a very important market for us to look at," Daniel Zhang, the CEO of Alibaba Group Holding Ltd, told media on the sidelines of the company's 11.11 Global Shopping Festival.

"Before entering any new market, we ask ourselves how we can help the local market. For a market like India, the key aspect of our strategy is to help the local enterprises grow," Zhang added.

Alibaba had invested in Indian digital payment platform and e-commerce brand Paytm to become the largest stakeholder in it, is "happy" to see digital payments growing in India, Daniel Zhang of Alibaba said.

"We have invested in Paytm. We are very happy to see digital payment becoming so popular in India. This is one of the best examples to demonstrate how we want to help the local markets grow," Zhang said.

For Alibaba, it was not about going to a new market for doing business but about sharing the company's experience with the local people, the 45-year-old CEO added.

Zhang, who was earlier the CEO of Taobao, an online shopping portal owned by the Alibaba Group, was appointed the CEO of the Alibaba Group in 2015.

Founded in 1999 by Chinese teacher-turned-entrepreneur Jack Ma as a platform to connect Chinese manufacturers with the world, Alibaba soon rose to become the largest e-commerce platform in the world.

Headquartered in Hangzhou, about 180km south of Shanghai, Alibaba is among the top 10 biggest companies of the world.

The platform has over 500 million monthly active users across its platforms. Alibaba also offers electronic payment services, shopping portals and cloud computing services.

Interestingly, on Saturday, the Chinese e-commerce major Alibaba grossed over $25 billion in its 24-hour long 11.11 Global Shopping Festival.

The company sold $25.38 billion (168.2 billion Chinese Yuan) worth of goods within 24 hours of its annual sales event, registering about 39 per cent growth over its previous year's sales of $18 billion during the one-day event in 2016.

"This year is the first time that the fest was held during the weekend, on a Saturday. We had consumers who shopped throughout the day right up till the last second of the festival," said the Chief Executive Officer of the Alibaba Group Daniel Zhang told media as the sales event came to a close.

It was not a fest just for consumers but also for the merchants, with 157 merchants registering over 100 million Chinese Yuan (about $15 million) worth sales within 24 hours, Zhang said.

"Today was an Olympics of commerce," he added.