Honda Launched WR-V, Another Luxury Car for Indian Roads

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CHENNAI: The WR-V is an all-new Sporty Lifestyle Vehicle based on Honda’s globally successful Jazz platform and India was the first market to launch Honda WR-V globally.

WR-V was the first model developed by Honda R and D India along with Honda R and D, Japan, to match the needs and aspirations of young Indian customers, who were looking for status, comfort and have an active lifestyle. The R and D in India has specifically worked on design and engineering concept suitable for right-hand drive and India-exclusive power trains.

While introducing this car, Mr Jnaneswar Sen, Senior Vice President, Sales and Marketing, Honda Cars India Limited said, “The fast-evolving Indian market has shown strong demand for compact vehicles that are stylish, comfortable and have premium features. With the launch of the Honda WR-V, we would like to provide joy for recreational usage and comfortable driving for daily use in the city for customers in India.”

The Honda WR-V comes in two grades ‘S’ and ‘VX’ in both petrol and diesel variants and would be available in six colours–Premium Amber Metallic (New), Modern Steel Metallic, White Orchid Pearl, Carnelian Red Pearl, Alabaster Silver Metallic and Golden Brown Metallic. The Diesel variant of VX and S were prized at Rs 10,15,400 and Rs 8.94,500 respectively and the petrol variants Rs 9,14,500 and Rs 7,90,500 respecttvely (ex-showroom Chennai). Mr Sen said while the diesel car offers a fuel efficiency of 25 km, the petrol version gives 17.5 km a litre.

However, Honda had received encouraging response with close to 3,000 bookings for WR-V even before the launch. He also said its ‘New city’ mode, launched during the middle of last month has received more than 15,000 bookings pan-India.

He said South India contributed one third of the Sales volumes and the company has the highest of 11 per cent market share in Tamil Nadu. The company has increased its dealer outlets across the country, including in Tier-1,2,3,4 cities from 295 from April one, 2016 to 336 and in the next one year it was planning to have 370 outlets by March 31 next year. ‘Honda aims to stay as a premium brand by offering customers all round premium experience by strengthening its product portfolios by launching premium variants in the future’, Mr Sen said.

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