HCL's New Secret Weapon? Consortium Gifts Unlocks Next-Gen Employee Engagement

In a significant industry development, a leader in strategic corporate gifting all across India - Consortium Gifts, announces its pivotal role in the launch of HCL's first-ever centralized Brand Store. This innovative "Phygital" (physical + digital) hub, now opened in Noida, is set to revolutionize employee and partner engagement for HCL's expansive global network of over 135,000 stakeholders. It's a bold new chapter where branded merchandise transforms into a powerful tool for brand unity and cultural connection.

A Strategic Leap in Brand Experience

At its core, this pioneering initiative represents a seamless collaboration between HCL's vision and Consortium Gifts' expertise. The Brand Store offers a curated range of HCL-branded apparel, Hi-tech gadgets, and accessories, all designed to unify the brand experience worldwide.

• Global Reach: The platform ensures that HCL's workforce – from a software engineer in Bangalore to a partner in London or an alum in Silicon Valley – has consistent access to officially sanctioned merchandise.

• Centralized Hub: By consolidating all gifting and merchandise, HCL creates a singular, accessible point for its global community.

Gaurav Bhagat, Managing Director, Consortium Gifts, emphasizing on the strategic intent said, "We are thrilled to partner with HCL on this innovative platform. Our focus on innovation and design thinking allowed us to co-create a brand store that is more than just a shop; it's an immersive brand experience bringing HCL’s culture and values to life for every stakeholder."

Design with Desire for tech enthusiasts:

Consortium Gifts' role extends beyond logistics; it's about curating a collection that truly resonates. The merchandise isn't just about utility; it's about embodying HCL's ethos.

• Diverse & Premium Offerings: The range includes stylish T-shirts, high-tech anti-theft backpacks, elegant leather-accented keychains, and Bluetooth speakers with Swarovski crystals.

• Cultural Artifacts: Each item is meticulously selected to reflect HCL’s core values of innovation, usability, and excellence, transforming everyday items into touchpoints of brand engagement.

• Phygital Presence (First-Ever in Noida): The online platform is complemented by a physical Brand Store, launched first in Noida, showcasing Consortium Gifts' full range of corporate gifting solutions and providing a tangible experience for local HCL teams and visitors. This physical presence serves as a display of the curated collection, enhancing the immersive experience.

"The HCL Brand Store exemplifies how we use design thinking in corporate merchandising," said Anubhav Pandey, Chief Strategy Officer, Consortium Gifts, who spearheaded the project. "We worked closely with HCL to ensure every product, whether a hoodie or a high-tech gadget, resonates with HCL’s journey and future vision."

Driving Loyalty and Global Visibility

The Brand Store quickly proves to be more than a merchandising platform; it's a strategic asset for HCL's talent and brand objectives.

• Enhanced Employee Connection: Early feedback from HCLites is overwhelmingly positive, solidifying the Store as a symbol of HCL’s employee-first culture and a practical tool for HR teams.

• Organic Brand Amplification: Branded merchandise, supplied by Consortium Gifts, organically enhances HCL’s visibility. When employees wear or use these items in public, they become living brand ambassadors, generating continuous micro-moments of brand awareness.

Bhagat highlighted the partnership's impact: "By combining HCL’s bold vision and our expertise, we’ve delivered a platform that engages and delights. It’s about creating moments of joy and connection. Every time someone uses an HCL item, they feel more connected to the HCL story."

For future plans the two brands have moved onto curating gifting and seasonal drops like Diwali kits, hackathon swag, or milestone merchandise.

The HCL Brand Store stands as a modern benchmark for how corporate gifting, driven by Consortium Gifts' expertise, transforms into a strategic brand initiative, blending purpose, design, and emotion. It's a testament to the power of a thoughtful partnership in making brands not just visible, but truly felt.