Govt Established CCPA To Restrict the Practice of False Advertisement

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The Central Consumer Protection Authority (CCPA) has been established w.e.f. 24th July, 2020 under section 10 of the Consumer Protection Act, 2019 (CP Act) to regulate matters relating to violation of rights of consumers, unfair trade practices and false or misleading advertisements which are prejudicial to the interests of public and consumers and to promote, protect and enforce the rights of consumers as a class.

This information was given in a written reply by the Union Minister of State for Consumer Affairs, Food and Public Distribution, Shri Danve Rao saheb Dadarao in Lok Sabha.

So far CCPA has issued show cause notices to 14 companies pertaining to various sectors such as water purifier, paints, floor cleaner, apparel, disinfectant, furniture for resorting to misleading claims such as immunity, covid-19 virus protection etc. and an advisory has also been issued to industry associations highlighting the provisions of the Consumer Protection Act and to impress upon their members to cease from making false claims about effectiveness against coronavirus which are not supported by competent and reliable scientific advice.


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SMEStreet Edit Desk is a small group of excited and motivated journalists and editors who are committed to building MSME ecosystem through valuable information and knowledge spread.

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