GAIL Expands Citizen Outreach Through Digital Channels

GAIL, India’s premier natural gas major, has marked a significant milestone in its digital endigital engagementgagement journey, crossing over 11 lakh followers across social media platforms and 1 lakh subscribers on YouTube, reinforcing its growing connect with citizens in the digital space.

Over the past year, the company’s social media initiatives have reached more than 50 million people, engaging audiences across platforms such as Twitter, Facebook, LinkedIn, YouTube, and Instagram. Through these channels, it shares regular updates on projects of national importance, technological innovations, and initiatives promoting natural gas, renewable energy, bio-gas, hydrogen, and other clean energy sources.

The YouTube channel has emerged as a vibrant platform showcasing a wide range of content, including efforts in natural gas expansion, sustainability, environmental stewardship, social responsibility, and contributions to national development. The growing subscriber base reflects public trust and interest in the organisation’s vision for a cleaner, more sustainable energy future.

The organisation also leverages social media for its award-winning initiative, ‘Hawa Badlo’, which raises awareness about air pollution and encourages action for a cleaner environment. Through engaging campaigns such as Air Pollution Ka Alarm, Power of Green, Har Ghar Tiranga, World Environment Day, Azadi ka Amrit Mahotsav, International Yoga Day, She Drives Change, Pollution Solution, Green Ride – Ek Pahal Swachh Hawa ki Ore, and School Warriors 3.0, it continues to educate and involve citizens in environmental and social initiatives.

These milestones underscore GAIL’s commitment to leveraging digital platforms to engage with the public, spread awareness about clean energy, and reinforce its leadership in India’s sustainable development journey.