Flipkart Collaborates with Gujarat Govt for National Handloom Day

Flipkart Samarth has positively impacted the livelihood of over 1.5 million artisans by democratizing the platform and providing national market access.

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Flipkart, India's homegrown e-commerce marketplace, joins hands with the Government of Gujarat on the National Handloom Day through a Memorandum of Understanding (MoU) with the Commissioner of Cottage & Rural Industries, Government of Gujarat, under the Flipkart Samarth program. The MoU aims to digitize local businesses that  focuses on the development of the crafts in every district and to make attempts to revive the languishing crafts in the state. Fipkart Samarth program will provide national market access through the Flipkart marketplace. As a part of this MoU, Flipkart Samarth and the Cottage & Rural Industries department through its flagship program Hastkala Setu Yojana will be supporting the MSMEs, artisans, weavers and craftsmen with strategic insights/market know-how to scale their products and thereby contribute to the livelihood generation of artisans and weavers from the state of Gujarat.

Honoring the artisans, women SHGs, weavers and the handloom weaving community on the National Handloom Day, the MoU was exchanged in the presence of Shri Balvantsinh Rajput, Hon'ble Minister - Industries, Micro, Small and Medium Industries, Cottage, Khadi and Rural Industries, Civil Aviation, Labour and Employment, Shri Jagdish Panchal, Hon'ble Minister of State - Co-operation, Salt Industries, Printing and Stationary, Protocol (All Independent Charge), Micro, Small and Medium Industries, Cottage, Khadi and Rural Industries, Civil Aviation, Shri Pravin K. Solanki, IAS, Secretary and Commissioner, Cottage and Rural Industries and Shri Lalit Narayan Singh Sandu, IAS, Managing Director, Gujarat State Handloom and Handicraft Development Corporation Ltd (GSHHDC).

Speaking at the signing of the MoU, Shri Balvantsinh Rajput, Hon'ble Minister - Industries, Micro, Small and Medium Industries, Cottage, Khadi and Rural Industries, Civil Aviation, Labour and Employment, said, “This MoU symbolizes a significant step forward in the commitment to empower and uplift the talented local artisans, weavers, and small businesses across our state. E-commerce will empower them to exhibit their products to a wider audience. This strategic alliance perfectly aligns with the Govt. of Gujarat's vision to drive economic and social progress in our region while cherishing and preserving our rich cultural heritage.”

Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, said, “With an unwavering commitment to contribute to India's economic growth, Flipkart is dedicated to supporting millions of local businesses in their journey towards e-commerce adoption. We are excited to collaborate with the Commissioner of Rural and Cottage Industries, Gujarat, and discover avenues for growth by leveraging Flipkart's capabilities and expertise. Together, we embark on a path that will empower businesses, promote a growth mindset, and create a positive impact on the lives of rural communities in Gujarat. Through our Flipkart Samarth initiative, we have significantly augmented the government's Make in India and Aatmanirbhar Bharat mission by positively influencing the livelihoods of more than a million artisans, weavers, and craftsmen all over India.”

Flipkart’s partnership with the Cottage & Rural Industries department will be aligned with the following objectives:

  • Creating employment prospects and uplifting the lives of artisans and weavers
  • Creating mutually shared value in Gujarat, focusing on increased market access, linkage, and business inclusion opportunities for artisans and weavers
  • Supporting local artisans with warehousing, account management, cataloging, and more services to help them achieve business excellence through the platform
  • Building a stronger foundation for the Flipkart Samarth initiative in the state while aiming to digitize local businesses, share strategic insights to scale products and enable national market access for artisans and weavers
  • Providing time-bound support, including training and other host of benefits for the growth of weavers and artisans, fostering a stronger engagement between Flipkart and the seller community in Gujarat.
e-commerce flipkart Gujarat Govt Aatmanirbhar Bharat National Handloom Day HastKala Setu Yojana Cottage & Rural Industries Flipkart Samarth Program