EASYFix forays into Mumbai & Bangalore Markets
India’s fast growing one call repair and maintenance provider -EASYFix announced it’s geographic expansion into two new markets, Mumbai and Bangalore. They have chosen offices in Sakinaka and BTM Layout respectively to attain maximum penetration.
After showcasing a successful run in the Delhi NCR Market, EASYFix is now looking at expansion. With plans to establish themselves PAN India in the near future, setting up base in Mumbai and Bangalore is only the beginning.
The initial investment made by EASYFix in each city is Rs. 10 lac which is being invested in infrastructure, marketing and acquiring a new team along with paying their salaries till the unit is able to pay for itself.
Shaifali Agarwal elaborates on the strategy, “Our strategy is to have the best people on board and create best service experience for the end consumer. I am looking at building a very strong team with likeminded people. People who have the passion to do something in life and are smart enough to do or get done, any kind of job. We are glad to have proven our mettle Delhi NCR and thus, now, we have decided to replicate the same model PAN India. We will maintain the same quality standards and ensure our services are warmly accepted in all markets with same customer satisfaction score as in Delhi. “
EASYFix has finished their first round of hiring in their Mumbai and Bangalore offices. The intent behind the hiring mix is to strengthen the backend. The mix primarily comprises Customer Solutions Team, Operations Manager, Services Quality Desk and Servicemen Network Development Team. Multiple positions are open and we are constantly in the hunt of great talent.
Once EASYFix establishes a foothold in Mumbai and Bangalore, they will slowly penetrate top 10 metros. Each unit is set to become self-sustaining within a short span of 3 months.