Dubai’s Emaar Properties to Partner with Local Real Estate Developers to Smart Monetisation od land bank in India

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With a huge land bank of 4,500 acres across India, Dubai-based Emaar Properties is looking for partners to develop some of the land parcels that it does not intend to construct.

Emaar India’s new CEO Prashant Gupta said the company has also chalked out a plan to launch 7-8 projects in 2019 calendar year, even as its current focus is to complete 10,000 pending units by end of the next year at a cost of about Rs 1,000 crore.

“We have a land bank of 4,500 acres across India. We will not sell land as we are not allowed to do so as per the FDI law. We will go for partnership for land parcels which we dont want to develop,” he told media.

Gupta said the company will provide the land to its joint venture partners, who would develop projects on their own brand.

“These projects will not be developed under Emaar brand. No co-branding as well,” he said, adding that the company would just share revenue with its partners.

The company is in various stage of discussion with local developers, he added.

Asked about launching own projects, Gupta said the company has identified some land parcels where company would like to develop projects.

“We plan to launch 8 projects in calendar year 2019. One or two out of these 8 may happen even this year but we will not push for it as the focus is currently on execution of existing projects,” he said.

The company has applied for necessary government approvals to start new projects.

On reports about company selling its office building in Gurugram, Gupta declined to comment terming it as market rumours.

In 2005, Emaar Properties entered Indian real estate market in partnership with India’s MGF Group and invested Rs 8,500 crore through joint venture Emaar MGF Land.

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