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Crown it, the Customer Club providing rewards on user's discretionary spending, announced a successful completion of one year on 31st July, 2015. The celebrations begins with a ten day long campaign starting 31st July focusing on the company’s vision- togetherness, joy, fun, and life. Crown it is providing surprise gifts to the selected lucky users that check-in at their Star Outlets. The company also announced that it has established 5000 participating outlets in Delhi NCR and Mumbai with user count of over 2.5 lakhs till date on Android and iPhone. Crown it has completed one year of their successful journey achieving a significant milestone.
Against the backdrop of a competitive market, the company initially started with covering food and beverage sector, eventually leading themselves into varied categories like Health & fitness; Beauty & wellness. The company is planning to expand by providing to its customers and client’s a benefit in other categories like grocery stores and more by end of 2015.
Crown it plans to grow their user base in coming years driving an annual business of Rs. 1 billion by 2018. Crown it’s monthly GMV is over 20 Cr and has recently raised series-A of funding, $ 5.5 Mn from Accel partners and Helion ventures having one of the best metrics in the Indian Mobile scene.
According to Sameer Grover, Founder and CEO of Crown it, “We are very thrilled to announce our one year completion by achieving the milestone with significant success. India is a key market with lot of potential to grow thus looking forward to achieve 20 million user base in three years across 25 cities. We are very excited and glad that we have effectively given out a fulfilling experience to our users and helped them discovering places of their interests, besides getting rewarded for visiting those.”
Crown it was launched in July 2014. The name originated from childhood game of collecting crowns of cola bottles to get free gifts. Crown-it allows customers to collect crowns from local businesses in the form of Cash back which the users can redeem for online shopping, movie tickets, bill payment and talk time.