Subscribe

0

  • Sign in with Email

By clicking the button, I accept the Terms of Use of the service and its Privacy Policy, as well as consent to the processing of personal data.

Don’t have an account? Signup

  • Bookmarks
  • My Profile
  • Log Out
  • NEWS
  • POLICIES
  • MSME OPPORTUNITIES
  • BANKING & FINANCE
  • TECHNOLOGY FOR SMES
  • SECTORS
  • GLOBAL
  • Investment
  • LEGAL
  • KNOWLEDGE QUEST
  • Future Ready Forum 2025
  • Ek Nayi Udaan
  • Future Ready Summit 2024
  • SMB RISE
  • ADVERTISE WITH US
ad_close_btn
  • News
  • Policies
  • Banking & Finance
  • MSME Opportunities
  • Web Stories
  • InFocus
  • Technology For SMEs
  • Sectors
  • Global
  • Fashion

Powered by :

You have successfully subscribed the newsletter.
InFocus Banking & Finance

YES SECURITIES Launches ‘Invest Karo Apne Style Se’ Campaign

With Invest Karo Apne Style Se campaign, YES SECURITIES is positioning investing not as a one-size-fits-all product, but as a means of self-expression, much like the way people choose their hairstyles or fashion.

author-image
SMEStreet Edit Desk
02 Apr 2025 17:02 IST

Follow Us

New Update
YES SECURITIES
Listen to this article
0.75x 1x 1.5x
00:00 / 00:00

YES SECURITIES, a subsidiary of YES BANK, has unveiled its latest innovative campaign 'Invest Karo Apne Style Se', conceptualized by Gozoop Creative, this bold new campaign that reimagines the investment experience through the lens of personal style. Taking note of how each investor approaches personal finance differently, YES SECURITIES emphasises the importance of aligning investment strategies with individual financial goals, preferences, and risk appetites, through their trading application, OMNI. This app was launched on 18th March, 2025. 

With Invest Karo Apne Style Se campaign, YES SECURITIES is positioning investing not as a one-size-fits-all product, but as a means of self-expression, much like the way people choose their hairstyles or fashion. The campaign communicates a simple but powerful truth: your money should work for you, your way.

The campaign is brought to life through two stylized films

  • The Barber (Hairstyle Persona) draws a parallel between grooming choices and investment styles showing how something as simple as curls, dyed hair or a dramatic haircut can reflect one’s personality and, by extension, their investing approach.

Watch here

  • The Designer (Dressing Style Persona) dives into fashion as a form of self-expression underscoring that just as every outfit makes a statement about you, so should your investment portfolio.

Watch here

Both films creatively link personal aesthetics to financial behaviour, reinforcing the campaign’s core idea: “Your style, your strategy.” The content will roll out across digital platforms and broadcast media, reaching audiences where they live - online.

Commenting on the campaign, Amit Bhandare, Head of Marketing and Corporate Communications, YES SECURITIES, stated, “In today’s world, personalization isn’t a luxury, it’s an expectation. At YES SECURITIES, personalization is deeply ingrained in our DNA. Every investor is unique, just like a fingerprint. No two journeys are alike, and no two aspirations are identical. So, why should investing be any different?

With our new investing app, OMNI, we are empowering customers to ‘Invest Karo Apne Style Se.’ This philosophy is at the heart of two new DVCs that showcase our commitment to giving investors the freedom, control, and flexibility to shape their financial journeys on their own terms. We’re excited to redefine investing, making it as unique and personal as you are.”

Prardhana Chillarige, Creative Director at Gozoop Creative, adds, “With Invest Karo Apne Style Se, we saw an opportunity to reframe investing not as a cold, transactional activity, but as an extension of self-expression. The insight was simple yet powerful: our audience personalizes everything from hairstyles to playlists to skincare routines, so why not their investments? Instead of leaning into traditional finance tropes, we built a creative world that feels familiar, stylish, and deeply human. The metaphor of personal style, be it hair or fashion, gave us the freedom to inject emotion, identity, and relatability into a space that’s often seen as intimidating. This isn’t just a campaign, it’s a shift in perspective. And that’s the kind of creative #BreakTheBox work we strive to do at Gozoop.”

This campaign reflects a wider cultural shift in how younger investors engage with finance seeking platforms that offer autonomy, simplicity, and personalization. By creatively advocating for investment choices tailored to individual styles and preferences, the campaign encourages investors to confidently take charge of their wealth creation, aligning their portfolios closely with their personal aspirations and distinct financial goals. With OMNI, YES SECURITIES is responding to that shift, offering a product that adapts to people, not the other way around.

Invest Karo Apne Style Se Investment YES SECURITIES
Subscribe to our Newsletter! Be the first to get exclusive offers and the latest news
logo

Related Articles
Read the Next Article
Latest Stories
Subscribe to our Newsletter! Be the first to get exclusive offers and the latest news

Latest Stories
Latest Stories
    Powered by


    Subscribe to our Newsletter!




    Powered by
    Select Language
    English

    Share this article

    If you liked this article share it with your friends.
    they will thank you later

    Facebook
    Twitter
    Whatsapp

    Copied!