WPP Partners with IICT to Boost Nation’s Media and Entertainment Ecosystem

WPP, the creative transformation company and a world leader in marketing services, has announced a Memorandum of Understanding (MoU) with the Indian Institute of Creative Technologies (IICT), a pioneering institute supported by India's Ministry of Information and Broadcasting. This strategic collaboration underscores WPP’s continued commitment to investing in India, its fifth largest and fastest-growing market globally. It aims to significantly strengthen and support India’s rapidly evolving Media and Entertainment industry, fostering innovation and nurturing the next generation of creative talent.

The collaboration between WPP and IICT will leverage IICT’s academic and research capabilities with WPP’s unparalleled industry expertise, focusing on collaboratively developing IICT’s curriculum, faculty engagement opportunities, mentorship for IICT’s start-up incubator, joint research initiatives, campus technology infrastructure planning support, as well as outreach and promotional support.

This partnership positions WPP as the first agency group to formalize such a comprehensive collaboration with IICT, joining a prestigious list of technology giants like Google, Meta, Microsoft, JioStar, Nvidia, and Adobe, who have also partnered with IICT to bolster India’s creator economy.

CVL Srinivas, WPP’s Country Manager for India said: “We are incredibly proud to partner with the Indian Institute of Creative Technologies. This collaboration is a testament to WPP’s deep commitment to nurturing talent and driving innovation in India’s dynamic media and entertainment sector. By combining IICT’s academic rigor with WPP’s global industry leadership, we aim to equip the next generation of creative professionals with the skills and insights needed to thrive in a rapidly evolving technological landscape. This initiative aligns perfectly with the Government of India's vision for a robust digital economy and its focus on skill development in cutting-edge creative technologies.”

Ashish Kulkarni, Board Member of IICT said: "We are excited about the partnership with WPP as it will bring the best in creative, technology and media together which will help us make our institute top-notch and at par with IITs and IIMs. The wide range of wisdom, relationships and experience that WPP brings with them will help in joint research projects and accelerated programs that are futuristic and market ready.”
The collaboration follows IICT’s recent formal inauguration by Shri Ashwini Vaishnaw, Honourable Minister for Railways, Information & Broadcasting, and Electronics & IT, Government of India, and Shri Devendra Fadnavis, Honourable Chief Minister of Maharashtra, at the newly established IICT-NFDC Campus in Mumbai.
WPP’s investment in IICT further solidifies its commitment to India, building on recent announcements of expanding its Global Delivery Centre (GDC) in India, opening new campuses, and leading innovation through its Creative Technology Experience Centre (CTEC).