Wonderchef Achieves 25% Growth, Plans Major Expansion

Wonderchef, an industry leader in premium kitchen appliances, has announced its expansion plans to open 50 Exclusive Brand Outlets (EBOs) across the country in the next two years. This announcement follows the recent launch of its largest exclusive outlets in India, located in Gaur City Mall, Greater Noida West.

Wonderchef has been rapidly expanding its retail footprint, with the opening of its 28th store across India, including its newest store in the National Capital Region (NCR), marking the brand's eighth store in the region. Additionally, the Company has a strong presence in about 20,000 multi-brand stores and over 3,000 modern trade outlets. Looking ahead, the company has ambitious plans to expand its reach to 30,000 multi-brand stores and 4,000 modern trade stores in the next two years. This strategic move will enable more customers to access its premium kitchenware products with ease.

The company has witnessed significant growth, achieving an impressive 25% Year-on-Year (YoY) growth rate in the last fiscal year of 2024, with the brand sales of INR 700 crores.

With the launch of Chef Magic, an all-in-one kitchen robot, Wonderchef's focus is on catering to the next generation of tech-savvy consumers who seek convenience and health. Commenting on the expansion plans, Ravi Saxena, Founder and CEO of Wonderchef, stated, "Our aggressive expansion plans demonstrate our commitment to providing our customers with an unparalleled product experience and access to our innovative range of kitchen and home appliances. We are excited to bring our cutting-edge products like Chef Magic, closer to consumers across the globe”.

“Along with Chef Magic, we are expanding our portfolio in the smart appliances segment, offering products such as coffee machines, Nutri-blend, and pro-health cookware range. With this focus, we are aiming to cross the INR 1000 crore mark in brand sales in 2026”, added Mr. Saxena.

The newly launched store in Greater Noida West is the company's largest store in India, spanning an impressive 900 square feet area. This state-of-the-art retail space showcases Wonderchef's extensive range of products, providing customers with hands-on experience and expert advice from trained staff.

The company's recently launched Chef Magic, an innovative, all-in-one kitchen robot, has already made its mark in the market, catering to the evolving needs of modern consumers from India and North America.

With its focus on innovation, customer-centricity, and a commitment to providing exceptional products and experiences, Wonderchef is poised for continued growth and success in the dynamic Indian market.