WIKA Defines ‘Future Ready’ Business Strategy

WIKA Alexander Wiegand SE & Co. KG, Germany, a global market leader in pressure and temperature, measurement technology introduced a future-ready business strategy through ‘Smart in Sensing’ branding, thus commemorating its 75 years as a leading manufacturer worldwide. WIKA has been committed to quality products since 1946.

Transformation to ‘Smart in Sensing’ comes after nearly 20 years of business where WIKA Group established itself as ‘Part of your Business’ reflecting reliable partnership that creates trust through anticipation and solving customers’ problems.

Mr Gaurav Bawa, Sr Vice President, WIKA India said, “The social megatrends are characterized by 3D’s such as digitalization, decarbonization and demographic change, which are altering our lives. WIKA is ideally positioned to master these challenges while accompanying customers, partners, and employees through difficult times, reliably and securely. We leverage our extensive sensing technology portfolio that stands out from the competition and makes industrial processes safer, more efficient, and sustainable.”

The success of WIKA is based on outstanding competence in sensing technology, but also on having the right entrepreneurial instinct. The manufacturing giant uses all the senses - based on know-how, experience, and a healthy dose of intuition and imagination - to distinguish the relevant levers. Information is not only intelligently collected and merged, but also put into context to create smart, competitive, and future-proof solutions. This enables customers to keep pace with megatrends and global change and creates sustainable added value for themselves and society.

“Our unique experience and know-how make sensing technology smarter, and sustainable and add more value - ready for the future: Smart in sensing. Thus, our new tagline is meant to describe and imbibe the next decade of industrialization—Smart and Responsible.” Bawa added.

WIKA covers the entire value chain, from the installation of the sensors, measuring instruments, and gateways to the secure connection to the cloud or the local data server as well as the configuration of the customer application and customer training. In this way, WIKA supports digital transformation across industries. WIKA measuring instruments are competent and showcase their strengths for all industries - whether in harsh external conditions, aggressive media, hazardous areas, and sterile processes.

‘Smart in Sensing’ along with roadmap of continuous optimisation, market development, and customer orientation, with an uncompromising approach to quality, and environmental protection leverages the manufacturing system to the next level. WIKA reaffirmed their commitment to manufacturing with a positive impact on the environment. It hopes to lead the way toward embracing clean manufacturing and weave a story around business and sustainability.