Due to several central government initiatives, SME segment is creating tremendous opportunities for operators which is largely untapped and is surging. SME’s are seeking cost-effective business communication solutions that are simple to deploy and support.
Frost & Sullivan India Digital Transformation Awards 2017, previously known as the India ICT Awards, is now in its 15th consecutive year and recognizes companies who have pushed the boundaries of excellence – rising above the competition and achieving landmarks to deliver business outcomes using Digital technologies and techniques in the Indian Market.
Vodafone Business Services has been recognized for the second time in a row in the SMB segment for its exceptional growth, market strategies, innovative products, technology enhancement and dedicated customer focus. Vodafone Business Services, the enterprise arm of Vodafone India, has a strong focus on SMEs with an objective of empowering them with Total Communications Solutions across Mobility, Fixed Line, IoT and Cloud-based solutions. The SME-focussed business within Vodafone Business Services has shown the fastest growth at +30% YOY. Vodafone Business Services consultative approach and innovative value propositions towards SMEs has made it an ideal technology partner and enables SMEs to be a Ready Business.
M-Pesa is a digital wallet service from Vodafone that offers money transfer, bills payments, merchant payments and business solutions. It caters to all segments of the society, from the unbanked to the under banked to net-savvy and evolved customers. Offering convenience, worry-free and secure mode of payment, M-Pesa is actively used as a wallet for all utilities, food, travel and entertainment. Vodafone also introduced ‘M-Pesa Pay’, a digital payment solution for merchants and retailers to receive cashless payments from customers. In India, Vodafone M-Pesa is the largest banking correspondent in the country with over 140K outlets servicing 16 million customers. With the advantage of its global expertise and knowledge of local markets, Vodafone M-Pesa has been instrumental in enabling financial inclusion and m-commerce.
Nick Gliddon, Director, Vodafone Business Services said, “We are proud to be recognized by Frost & Sullivan for the exemplary growth and performance in the SME segment in 2016 in India and as also Telecom Mobile Wallet of the Year for M-Pesa as we continue on our journey to be the most trusted and valued total communications partner with solutions across fixed, mobility, cloud and IoT. The esteemed awards reaffirm our leadership in the industry and are an acknowledgement of our commitment to providing the best technology solutions for our customers”.
“Due to several central government initiatives, SME segment is creating tremendous opportunities for operators which is largely untapped and is surging. SME’s are seeking cost-effective business communication solutions that are simple to deploy and support. Understanding this need, Vodafone has adopted a unique consultative selling approach through its bundled propositions which aids in cost-effective and quick solution deployment for SME’s. It has shifted from product based selling to a total communication solution selling approach by leveraging on its Ready Business vertical propositions for SME’s. Vodafone’s propensity to stich complex solutions together to provide tailor-made offerings for SME verticals by understanding their unique needs is making them a preferred vendor choice in the SME space” said Benoy CS, Director, ICT Practice, Frost & Sullivan.