Union Asset Management Company Enters SIF Space with Launch of Arthaya SIF

Union Asset Management Company Private Limited has announced its entry into the Specialized Investment Fund (SIF) space with the launch of ‘Arthaya SIF’, offered by Union Mutual Fund, a differentiated platform designed to deliver purpose-led, actively managed investment strategies across equity, hybrid, and fixed income segments.

Marking a significant expansion of its product suite, the move underscores Union Mutual Fund’s (Union MF’s) commitment to offering agile and tailored solutions for investors seeking more strategic, outcome-oriented portfolios.

‘Arthaya’ derived from the Sanskrit word Artha (Wealth) means “Purpose Led Wealth”. It reflects Union Mutual Fund’s philosophy of purposeful wealth creation – blending Indian roots with a modern outlook and aligning investors financial journey with long-term goals.

Commenting on the launch, Mr. Madhu Nair, CEO, Union AMC, said: “Arthaya SIF represents our foray into a fast-evolving space that sits between traditional mutual funds and high-ticket alternatives like PMS and AIFs. It allows us to offer strategies that are sharper, more flexible, and aligned with specific investor objectives. This initiative is a natural extension of our purpose-led approach to investing and intends to help investors complement their existing portfolios with solutions that are both disciplined and adaptive.”

As part of building deep capabilities in this segment, Union AMC has appointed Mr. Rajesh Aynor as Investment Lead – SIF. Rajesh brings over two decades of experience managing tactical, hybrid, and long-short strategies across market cycles. His appointment reflects Union AMC’s intent to bring institutional-grade thinking, risk management, and differentiated perspectives to this new vertical.

Sharing his perspective, Mr. Rajesh Aynor, Investment Lead – SIF, said: “Over the past few months, we have been shaping Arthaya SIF with a clear focus on investor intent and disciplined execution. The platform gives us the flexibility to build high-conviction strategies with active oversight, while staying true to investor intent. The focus is on clarity, adaptability, and alignment — delivering value not just through returns, but through purpose.”

Mr. Harshad Patwardhan, CIO, Union AMC, added: “Our investment ethos is built on discipline, research, and responsibility. Arthaya SIF strengthens this foundation by giving us the mandate to execute strategies that are nimble yet rooted in long-term thinking." 

Arthaya SIF will introduce a suite of strategies intended to complement traditional portfolios combining tactical flexibility with structured risk management. The platform aims to cater primarily to investors seeking bespoke allocation ideas, enhanced portfolio construction, and outcome-oriented solutions within a regulated and transparent framework.