Thomas Cook India Group Enters Generative AI Space with New Partnership

Artificial Intelligence (AI) is changing the entire Travel ecosystem. Digital First customers are driving demand for diverse travel experiences that are customised to their preferences and want these seamlessly fulfilled. Travel providers on the other hand, are challenged with personalisation to scale and  providing relevant recommendations, while delivering a seamless customer experience.

The Thomas Cook India Group intends to better serve the rapidly growing travel market and evolving travellers to create growth opportunities – via custom built, generative AI powered, voice enabled solutions with local language transcribing and speech capabilities, capable of learning and improving continuously.

To achieve a robust, scalable and custom built Gen AI solution for the Travel Domain, the Thomas Cook India Group has entered into a Joint Venture with Atirath Technologies Private Limited.

Projected benefits to the Thomas Cook India Group:

·         Ability to extend reach and serve more customers

·         Address them better with local language capabilities

·         Create a seamless digital journey moving customers directly to online transactions

·         Reduce human dependence to scale up

·         Assist sellers - improving productivity and customer experience

·         Create a completely new distribution model

Madhavan Menon, Executive Chairman Thomas Cook India Group, said, “I am delighted to announce our JV with Atirath Technologies Private Limited that is aimed at creating potent growth and customer experience capabilities for the TCIL Group in the rapidly evolving space of AI solutions.

This is a business imperative, given the need to scale volumes and productivity without a corresponding linear cost structure and is aligned with our Customer & Digital First strategy.

Today, AI (especially Gen AI) has found its way into every customer use case and is becoming the new normal in terms of meeting customer expectations and improved service delivery. I am sure this partnership with the dynamic team at Atirath, will help enhance TCIL’s leadership in the travel industry and give us an early mover advantage in the exciting new frontier of Generative AI.”