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TheWeddingCompany.com (
Incepted in 2023 with a mission to simplify and democratize India’s fragmented wedding planning industry, the wedding company addresses the widening gap between couples and the vendors for weddings of INR 10 Lakh to INR 50 Lakh budget range, a segment that accounts for 20-30% of India’s $130 Bn wedding market. The Wedding Company has booked over 1000 weddings and INR 150 Cr. in total service value to date. It has successfully fulfilled over INR 52 Cr. worth of orders. Additionally, it is planning to deliver INR 120 Cr. within the current fiscal.
Delighted with the announcement, Pawan Gupta Co-Founder and CEO of The Wedding Company said, “The Wedding Company started with a commitment to provide customer satisfaction through India’s top-tier Net Promoter Score (NPS) and tech tools. This helps us in digitising the entire pre-wedding planning journey and democratizing the scattered wedding planning. We cater to India’s working professionals and people who want beautifully planned weddings, but without the budget burn or planning fatigue.”
The Wedding company is based on a multi-pronged revenue model. It charges wedding planning and service assurance fees from customers, while suppliers pay them for their bulk booking and annual contracts. This dual model allows The Wedding Company to offer clients competitive pricing, while ensuring dependable service quality through its curated partner network of 2000+ suppliers across 8 cities of operations in India.
To carve a distinctive niche in the industry, The Wedding Company focuses on weddings for middle and upper-middle-class Indians who need reliability of services with organized wedding planning and event fulfillment assurance without hiring expensive wedding planners. Around 90% of its orders are for weddings between INR 10-50Lakh budget while 10% of its orders are in between INR 50 Lakh to INR 5 Cr. budget.