The Wealth Company Mutual Fund Introduces MF DIDI for Empower Women

In a bold and inclusive step toward reshaping the mutual fund distribution landscape, The Wealth Company Mutual Fund (Wealth Company Asset Management Holdings Private Limited) – A Pantomath Group Company, has announced the launch of ‘MF DIDI’. It is an industry-first sponsored training program aimed at and empowering graduate women across Tier II and Tier III regions of India to become mutual fund distributors.

Designed to unlock the potential of educated yet economically inactive women, the MF DIDI initiative aims to on-board 1,000 certified MF DIDIs within FY26, and scale to further reach 5,000 in the next three years. The initiative is aligned with NISM V certification norms, and will deliver structured training on the fundamentals of mutual funds, how compounding works, investor awareness, and ethical distribution practices.

The MF DIDI (Mutual Fund Distributor in Desi India) program will be implemented at the grass-root level with women self-help groups, leveraging community-based governance to identify, engage, and support capable women from local communities. A unique mascot for ‘MF DIDI’ will also be unveiled soon to foster connect and relatability. Importantly, once certified, these women will be free to sell any mutual fund scheme – not just those from The Wealth Company – giving them greater earning potential and helping deepen financial inclusion across Bharat.

Speaking about the initiative, Madhu Lunawat, Founder, MD & CEO, The Wealth Company Mutual Fund, said, “MF DIDI is about creating real opportunities for women to grow their wealth and independence. It’s about unlocking the strength of women to help drive India’s economy toward the $5 trillion milestone, and ensuring they inclusively claim their dignified and rightful share in the country’s rising GDP.”

Debasish Mohanty, Chief Strategy Officer, The Wealth Company Mutual Fund, added, “MF DIDI is our response to two systemic gaps – limited distributor base in smaller cities and underutilised educated women. This program is an industry-first, and we invite AMCs, RTAs, and ecosystem stakeholders to rally with us. The transformation we envision cannot be achieved in silos.”

By combining skill-building, income opportunities, and community trust, MF DIDI is more than a corporate initiative – it’s a clarion call for the mutual fund industry to reimagine distribution models and make financial inclusion genuinely inclusive.