TCS Launches Interactive Design Studio for Digital Innovation in NYC

Tata Consultancy Services (TCS), a global leader in IT services, consulting, and business solutions, has opened its flagship TCS Interactive Design Studio in New York City. Located in midtown Manhattan, the multidisciplinary center has been established to help clients create iconic products, services, and experiences that are seamless and unified across digital ecosystems.

The 4,000-square-feet studio, one of the largest in TCS Interactive’s global network, is a key part of TCS’ strategic investment in North America, the company’s largest market with more than 46,000 associates and 32 sales, delivery, and data center locations. Building on TCS’ 50-year presence in the region, the decision to expand in New York City is in step with the city’s commercial resurgence and reinforces its draw as a leading destination for technology, financial services, media, and creative companies. By aligning its growth with this momentum, TCS is demonstrating its commitment to innovation and opportunity.

Kamal Bhadada, President, TCS Interactive, said, “Our flagship studio in New York City marks the advent of a new era for design. The state-of-the-art, multi-disciplinary studio is a hub for co-creation and next-generation technologies that gives our designers and the clients we serve what they need to create iconic products, services, and experiences that are perpetually adaptive and enduring.”

Designers will use advanced, multimodal AI that processes text, images, audio, and video for more human-like digital experiences and TCS’ digital twin technology to test and create immersive engagements. The space will also show TCS’ innovative work, such as its Future Athlete Project which highlights the potential of digital twins to provide key insights for athletic performance and health monitoring.

Amit Bajaj, President, North America, Tata Consultancy Services, said, “Technology is constantly redefining the art of the possible in customer experience. AI is making customer engagement more seamless by integrating it directly into everyday activities. With the TCS Interactive Design Studio, we are expanding our presence in New York City, one of the most creative capitals of the world, to help our clients reinvent how consumers interact with their brands in this new AI world.”

TCS Interactive, TCS’ digital services unit, will collaborate with clients and partners to redefine how modern design creates business impact. The unit has a strong track record in digital experience design. It created sporting event apps that saw millions of downloads and won Webby and Stevie awards. For a global communications brand, the team redesigned omnichannel journeys, cut checkout steps by over 75%, and increased sales. It helped an enterprise software firm unify its brand using motion design. With the support of TCS Interactive, a global bank now offers more personal and seamless investment journeys. The new design studio will build on the unit’s expertise in delivering impactful, user-focused digital experiences.