TCPL Partners with Salesforce for Digital Transformation

Salesforce, the #1 AI CRM*, today announced a strategic collaboration with Tata Consumer Products Limited (TCPL), a leading fast-moving consumer goods company, to drive its digital transformation journey. The launch of this next gen Go-To-Market (GTM) platform is revolutionising TCPL’s sales and distribution operations with remarkable speed and efficiency. 

TCPL's decision to implement Salesforce Sales Cloud, Service Cloud, Platform, Mulesoft, aligns with its vision to transform into a digital-first, data-driven organisation, leveraging advanced technology to enhance customer experiences. Mulesoft has enabled TCPL to harness the full potential of data through simplification of mammoth integration across systems while providing performance and stability at scale. Leveraging Salesforce's advanced data management and AI capabilities, TCPL has accelerated its digital transformation with remarkable speed and efficiency. The development and deployment of the platform was driven by a nationwide rollout to over 3,000 distributors within four months. At the peak of this rollout, up to ~200 distributors were successfully onboarded in a single day, showcasing the platform's scalability and agility. The platform integrates seamlessly with Salesforce’s tools, providing real-time market intelligence and offering key insights into distributor sales and retail shelf activity through the Salesforce Customer 360 suite.

This collaboration is driving efficiency across TCPL's extensive retail network, which spans over 1.63 million outlets. The platform's user-friendly design enables distributors and sales representatives to adopt it with minimal training, offering an enhanced experience similar to consumer-grade applications. This ease of use has allowed TCPL to significantly reduce distributor onboarding time from over a week to just 45 minutes, while new retailers can now be set up to place orders in under two minutes. Additionally, TCPL's ability to onboard multiple partners onto the platform in record time showcases the rapid deployment capabilities.

Comments on the news:

"We are excited to partner with Tata Consumer Products in their digital transformation journey. Over the years, Salesforce has led the AI innovation story, the latest instance being, Agentforce, the world’s first suite of autonomous, customizable agents and tools that work side by side with your employees and workforce.” said, Arundhati Bhattacharya, Chairperson and CEO of Salesforce India. “Our collaboration with TCPL is special to us in many ways and we are confident of driving business success together. We are committed to delivering the best in class intuitive, scalable, and AI-driven solutions delivering business success and customer satisfaction for our customers.”  she added.

Sunil D’Souza, CEO & Managing Director, Tata Consumer Products Limited,  said, "Digital transformation is one of the six key strategic pillars driving Tata Consumer Products’ growth. Our partnership with Salesforce has been instrumental in enhancing our digital capabilities and aligning our operations with the rapidly changing market dynamics. The ability to deploy a comprehensive platform like this in such a short time frame is unprecedented in the industry."