Tasva Names Shubman Gill as New Brand Ambassador

Tasva, the modern Indian menswear brand by Aditya Birla Fashion & Retail Ltd. in collaboration with couturier Tarun Tahiliani, announces its new brand vision with cricket icon Shubman Gill as Ambassador. This marks Shubman Gill’s first association with a wedding wear brand, a significant step in Tasva’s journey as it signals a bold cultural shift - redefining wedding as a celebration of love, intimacy, and shared agency rather than rigid traditions.

For generations, weddings were defined by societal expectations and family alignments. Today, couples are writing their own stories, where differences are embraced and individuality is celebrated. Tasva embodies this change, creating clothing that is premium, contemporary, and designer-led while staying rooted in India’s cultural richness. The brand’s philosophy is clear: marriages are about equals, about two people and their worlds, coming together in meaningful ways.

The campaign featuring Shubman Gill brings this spirit to life. It portrays weddings not as performances but as authentic journeys filled with joy, love, care, and intimacy. Representing a generation that is aspirational, confident, and progressive, Gill mirrors the values Tasva stands for - modernity grounded in culture, with an aesthetic that reflects personal choice and partnership.

Sharing his thoughts on the association, Shubman Gill said, “My association with Tasva is special. Just like on the field, every innings is about balance, confidence, and expression, I believe weddings are no different. Tasva’s message of celebrating love with individuality and ease, while still respecting tradition, stood out for me. I’m excited to be part of this journey where modern grooms can play one of their most memorable innings in life with grace and confidence.”

Tarun Tahiliani added, “At Tasva, we believe weddings are among the most intimate of celebrations - where individuality and heritage come together seamlessly. Shubman Gill represents the confident and progressive India we design for. With him, we continue Tasva’s vision of celebrating love and equality through impeccable design.”

Ashish Mukul, Brand Head, Tasva, said, “Tasva has always stood for more than just clothing - it stands for a progressive idea. Weddings are no longer about rituals alone, but about the couple at the heart of them, with families as joyful partners. With Shubman Gill as our ambassador, we look forward to strengthening this vision for a new generation of couples.”