SVG Media Becomes India’s Top Mobile Marketing Company After Merging Komli Media
India’s largest digital media platform SVG Media today announced the merger of Komli Media’s India media business and global brand rights with itself. With this acquisition SVG Media has become India’s largest mobile marketing company with a combined share of 60% of digital ad-tech spends in India, and a reach of over 150 million Indian Internet users across all screens.
Komli Media is APAC’s leading media technology company and this merger marks the biggest instance of industry consolidation in recent years, creating a giant independent mobile reach for advertisers in India and SEAsia.
While informing about this acquisition, Harish Bahl, Founder & chairman of Smile Interactive said, “Komli will run independently as other SVG Media units viz. Tyroo, DGM and SeventyNine. It has been the most historic deal in life of SVG Media, since 2007, therefore taking the opportunity to share it with friends.”
“We hope to receive your best wishes and continued patronage as advertisers, publishers, technology providers and partners. We continue to be committed to build a “mobile marketing platform” that will drive over 100 Mn mobile transactions by 2020 for our advertisers using data and technology,” Bahl also added.
Under the terms of the deal, Komli India will function independently alongside the existing SVG Media group businesses: Tyroo Technologies, DGM, and SeventyNine; while SVG Media will serve as an umbrella company. SVG Media through its operating brands will now have operations in India, Indonesia, Middle East, Singapore, Japan, Beijing and Australia. The group works with almost every online commerce, mobile first and consumer brand in the region; driving reach and performance to them through it products such as Product Listing Ads, Affiliate Marketing, Dynamic Re-Targeting, Video and Native Ads and Social. More than 75% of SVG Media’s business is now coming from mobile.
As a combined entity, the new SVG Media group’s consolidated India revenues stand at over US$50 million. Only Google and Facebook have more India revenues and reach than SVG Media after today’s announcement.
RevX, the mobile remarketing unit recently spun out of Komli Media expanding from India to global markets, will continue to operate as a standalone company that is unrelated to this merger.