SurveySensum Drives CX Improvements for Indian Businesses

In a world where customers have countless options available, providing an exceptional experience is essential rather than optional. Today, businesses recognize the significance of customer experience, but understanding its importance and actually implementing effective improvements are two distinct challenges. In spite of the fact that the awareness is widely spread, a lot of companies do not know how to implement it, resulting in a gap between the services that are actually provided and the expected customer satisfaction. 

According to a latest study conducted by SurveySensum, the leading AI-enabled customer experience management platform, while 84% of Indian businesses mentioned that CX is on their priority list, only 16% of them are actively working on improving their customer experience. By recognizing this gap in the Indian market, SurveySensum helps companies gather feedback on a real-time basis and translate it into meaningful insights that promote improvements.

Addressing the Market Gap with NPS Solutions

While CX solutions have been part of the business world for many years, a lot of companies face challenges in imposing them efficiently. Traditional tools often fail to make feedback actionable and real-time, and premium options can be too expensive for smaller companies. That’s where SurveySensum comes in. Founded in 2018, they offer a cost-effective solution with a focus on Customer Feedback & NPS software.

NPS drives customer loyalty, and SurveySensum’s platform does more than just the basics. It’s shown to boost sales conversion by 20%, increase NPS by 15 points, and raise response rates by 25%. By tracking customer sentiment in real time, businesses can make meaningful changes quickly - an essential feature in India’s rapidly evolving market.

Technological Innovation: Turning Data into Action

SurveySensum’s solution is centered on its ability to turn feedback into actionable results. With real-time analytics driving the platform, businesses can efficiently close the feedback loop. It highlights pain points and allows for swift changes. This responsiveness to customer insights is what differentiates SurveySensum.

For example, businesses can implement in-app NPS surveys to gather immediate customer feedback. This enables them to tackle issues before they grow larger. The intuitive dashboard from SurveySensum allows CX teams to quickly spot and prioritize particular problems, ensuring they are addressed without delay.

Leveraging Feedback For Business Impact

With AI-Enabled Text Analytics feature, SurveySensum enables businesses to distill key insights from thousands of feedback in just a few seconds. It prioritizes the key drivers based on their impact on the bottom line, making it easier for businesses to focus on what matters most.

Along with this, the SurveySensum can be integrated with any CRM or tool ensuring seamless workflow, enabling quick actions, and reducing manual effort. 

Driving Impact Across Industries

SurveySensum is bridging the CX gap in multiple sectors such as retail, SaaS, automotive, manufacturing, NBFC, and B2B services. In retail, for example, companies focus on NPS insights to increase customer loyalty and satisfaction.  In SaaS, such real-time feedback allows corporations to grow and enhance offerings-resulting in higher purchaser retention.

Automotive clients of SurveySensum gain a deeper understanding of customer challenges throughout the vehicle purchasing journey, ensuring a smooth experience. Meanwhile, NBFCs are utilizing the platform to refine customer service interactions, resulting in higher satisfaction rates and fostering long-term loyalty. 

Real-World Success: A Case for CX Improvement

SurveySensum's commitment in providing valuable feedback, has delivered numerous successful results to their clients.. For example, one of the leading financial services clients of the company wanted enhancement of consumer engagement along with quickly addressing their customer's concerns. Through SurveySensum they  were able to increase their NPS score and decrease customer complaints by 23% when responding in real-time to the feedback.

More importantly, with analytics led by artificial intelligence, organizations can get closer to the needs and requirements of its customers. SurveySensum's flexible survey solutions add that understanding to help them craft experiences that bring consumer loyalty.

Shaping the Future of CX in India

SurveySensum is helping  Indian businesses close the gap between CX awareness and action with technology, tools, and expertise. By focusing on NPS, real-time analytics, and actionability, SurveySensum is leading a CX revolution in India.

The journey doesn’t stop at gathering feedback. It’s about transforming that feedback into actionable insights that drive growth. And with companies now able to capture customer sentiments in real-time, the future of CX in India is bright.

 SurveySensum is not just a feedback tool; it’s a partner in helping businesses unlock the potential of CX, one action at a time.