Spardha Pandey to Drive PR and Outreach at Probo

Probo, India’s leading opinion trading platform, has announced the appointment of Spardha Pandey as its Head of PR & Communications. With over a decade’s distinguished experience in public relations, brand building, and strategic communications, Spardha will spearhead the company’s global PR initiatives, internal and external communications, and stakeholder engagement strategies.  

Spardha brings a unique blend of journalism and corporate PR expertise. She has previously worked at Gensol Group, Meta, Hewlett Packard, and Paytm in various capacities and was part of teams which delivered high-impact campaigns, deftly navigated crises and shaped digital transformation narratives. Her prior experience as a journalist with leading publications including Times Internet, India Today Group, and Hindustan Times further equips her to shape Probo’s narrative in India’s evolving skill-based gaming sector and navigate its next chapter of expansion.

Welcoming Spardha, Mr. Ashish Garg, Co-founder of Probo, said, “Spardha’s exceptional ability to blend storytelling with business objectives makes her the ideal leader to lead our communication outreach initiatives. Her cross-industry experience and results-driven approach will significantly elevate Probo’s positioning among stakeholders.”  

Speaking on her appointment, Spardha shared her excitement, “Probo represents a fundamental shift in how Indians engage with information and the opportunity to shape understanding of this emerging industry is truly exciting. I am thrilled to join Probo at its inflection point and look forward to contributing significantly to its growth story.”

Spardha holds a Master’s in Mass Communication and has done certifications in Digital Marketing. She has spearheaded campaigns that have won multiple accolades including IPRCCA Gold for Crisis Management, and IAMAI’s India Digital Award – underscoring her expertise in strategic brand building.