![Natasha Tuli, Co-founder & CEO, Soulflower](https://img-cdn.thepublive.com/fit-in/1280x960/filters:format(webp)/smstreet/media/media_files/sCED0o76bbZqZ0OI0hV4.jpg)
Natasha Tuli, Co-founder & CEO, Soulflower
Soulflower, India’s leading skin and hair care brand, recently achieved a significant milestone by serving over 5 million customers. This achievement coincided with the brand selling more than one lac pieces every month on Amazon and expanding its presence to more than 650 retail points across the country. Additionally, Soulflower has extended its market reach to over 20 online markets and seven international markets, including India.
“We were the first beauty brand to be onboarded by Amazon in India over a decade ago. Since then, the landscape has evolved significantly. The shift from physical retail outlets to e-commerce and quick-service commerce has been substantial, along with a massive transformation in customer preferences. It's a new era, and Soulflower has not only adapted to these changes but has also taken a leading position. Today, we are not just one of the largest-selling brands; we have also emerged as one of the most trusted brands,” says Natasha Tuli, Co-Founder & CEO, Soulflower.
“Due to rising hair and skin concerns around the world, there has been a spate of ‘me too’ brands entering the market with bold claims, inadequate efficacy, and Proof of Concept. This has created an atmosphere of cynicism and distrust. To address this, Soulflower recently launched the concept of Farm To Face Clean Beauty, where key ingredients are sourced from owned farms. It is also working on blockchain traceability that will allow customers to know exactly what they apply on themselves and have access to information like when and where the ingredients were cultivated. Soulflower is the only skin and hair brand in the country to have its own farm,” discloses Ms. Tuli.
Since its launch in 2001, Soulflower has become India’s preferred brand in the hair and skin care segment. It is the world’s largest seller of Rosemary Essential Oil and leader in the organic Farm To Face space. It has sold over 15 million products and is present in KSA, UAE, USA, Japan, Singapore, Australia and UK besides India. “Our key resources include In-house R&D and Design Capabilities; Controlled Farming & Energy efficient manufacturing; and, Compliance & Intellectual Property. But our growth is fuelled by our values that will always be focussed on happiness, love, gratitude and compassion,” concludes Ms. Natasha Tuli.