PeopleStrong, a recognized leader in the Enterprise HR Tech space, unveiled its new visual identity. The rebrand comes at a time that PeopleStrong is growing aggressively across the Asia Pacific and serving a young, mobile-first workforce.
At the heart of this rebranding is their AI-powered HR Super App – PeopleStrong Mobile Experience Platform, which promises to deliver an unparalleled mobile experience to its 2M plus subscriber base that is growing rapidly across 400+ enterprises in South East Asia, India, and the Middle East. The Super App has been eagerly awaited and the experts are already calling it the next-gen in the enterprise HR SaaS segment.
Commenting on the rebrand, Sandeep Chaudhary, CEO, PeopleStrong, said “In the emerging talent economy, talent is scarcer than capital. For organizations, delivering a seamless employee experience and building a talent operating system is a top priority. Launch of the new PeopleStrong Mobile Experience ushers in a new era of HR Tech, marking its transformation to HR Tech 4.0. Our new brand is intended to break through the clutter and align our key stakeholders – employees, clients, partners for a better tomorrow. It is another step in our journey towards our dream of building a global HR SaaS brand from Asia.”
Explaining the new brand identity, Amit Thapliyal, VP Marketing, said, “We continue to hold on to our legacy of trust and the pride of having stood the test of time, serving the best in the industry. We will live up to our promise to be the momentum that modern-day enterprises need, in an evolved, digitally transformed world. The curved, winding “g” on our new logo represents the journeys of our clients’ workforce, brought together by our tech & the liftoff on the top represents the momentum for growth, and our promise.”
With over 2 million users across the Asia Pacific, the company has been voted as the “Customers’ choice for Enterprise customers with 1000+ employees” according to Gartner Voice of Customer report 2021.
Vishal Saha, Chief Product Officer, PeopleStrong said, “As an HR Tech company built by HR professionals, our core focus has always been to bring joy, energy, and meaning for our employees, customers, & partners. Technology had a big role to play in this- acting as a bridge between people and helping companies build momentum, even when offices remained closed. With the launch of PeopleStrong Mobile Experience, we bring people, processes, data & insights together – on a single platform to create a seamless experience with infinite possibilities. The new super app is not just feature-rich – but brings depth & functionality in HR that matters.”
The rebrand of PeopleStrong follows several changes within the company over the last few months. In early January, PeopleStrong announced the appointment of Satyajit Menon as their Chief Human Resources Officer (CHRO) and hired over 300+ tech talent to bolster their technology platform. The changes further establish PeopleStrong at the forefront of the global HR tech industry rising from Asia. The super app is available on the app store for existing and new users from 15th February 2022.