Gig White-Collar Roles Surge 11%: foundit Insights Tracker
Demand for white-collar professionals rose annually at 2% but saw a marginal decline of 1% on a month-on-month basis
niche demand for talent with specialised skills that go beyond basic bookkeeping, including strategy and analysis. HR & Admin (+11%) also continued to note an incline as employee wellness, use of automation in processes and heightened emphasis on diversity and inclusion have created a need for seasoned professionals who can bring collaboration and cohesiveness to ensure seamless organisational functioning. Demand for Sales & BD (+7%), Legal (+4%), and Arts/Creative (+3%) roles also saw a marginal increase.
However, job postings for professionals in Customer Service (-15%), Software Hardware Telecom (-9%), Healthcare (-8%), and Marcom (-8%) have seen a continuous dip over the last few months.
Fresher hiring sees positive growth; Sales, BD, & Marketing internships on the rise
Data from the Tracker indicates that demand for entry-level (0-3 years) professionals exhibited a 4% annual growth as more and more companies today are offering paid internships to fresh talent to meet specific organisational requirements.
As per Zuno by foundit, a platform for quality paid internships, nearly half (48%) of internship opportunities on the platform are for roles related to Sales & Business Development. Internships in Marketing (23% share), Technology (5% share), Management (5% share), Social Sector (5% share), HR (5%), Design (3% share), and Finance (3%) reflected average stipends ranging from INR 6,000 – INR 13,000.
Internship trends as per Zuno by foundit
| Roles | % Share of Total Internships | Average Stipend (INR) |
| Sales & BD | 48% | 11133 |
| Marketing | 23% | 10884 |
| Finance | 3% | 10863 |
| Technology | 5% | 12658 |
| Design | 3% | 10932 |
| Management | 5% | 10637 |
| Human Resource | 5% | 8891 |
| Social Sector | 5% | 6375 |
