Shipway Strengthens Next-Day Delivery For D2C Brands

Shipway, the shipping and logistics SaaS platform of Unicommerce has onboarded ElasticRun, to strengthen same-day and next-day delivery capabilities for e-commerce and D2C brands, enabling faster deliveries across metropolitans and tier-1 cities.

Rising expectations around fulfilment speed

Same-day and next-day fulfilment - once restricted to select quick-commerce use cases, is now becoming a broader requirement across brand websites, marketplaces, and hybrid retail models. Delivery timelines for everyday categories such as FMCG, personal care, fashion, and are increasingly shaping purchase decisions and overall customer experience. The Shipway-ElasticRun integration is designed to address this shift at scale.

Quicker reach across six cities

The integration combines Shipway’s logistics technology with ElasticRun’s locally operated delivery network, allowing brands to deliver faster last-mile deliveries without setting up their own hyperlocal infrastructure.

Brands using Shipway’s platform can now deliver faster across 6 cities including Delhi, Mumbai, Bengaluru, Hyderabad, Pune and Kolkata while accessing real-time tracking, issue management, and performance insights. Those operating through a mix of warehouses, dark stores, and local hubs can also reduce logistics costs through Shipway’s smart routing. For ElasticRun, the integration opens access to Shipway’s ecosystem of digital-first brands and sellers, helping expand adoption of its delivery network and increase shipment volumes.

The current rollout covers intra-city hyperlocal movements across the six cities. Going forward, the integration is expected to support faster inter-city movements as well, enabling brands to serve cross-city demand with greater speed and efficiency while expanding use cases beyond last-mile into broader fulfilment flows.

Sandeep Deshmukh, Co-Founder & CEO, ElasticRun said, “At ElasticRun, we operate as a technology-first, speed-led fulfilment partner, using AI-driven intelligence to enable faster, more reliable same-day and next-day deliveries at scale. Our integrated platform leverages AI for smarter inventory placement, routing, and last-mile execution across the country. Partnering with Shipway allows us to extend these capabilities to more digital-first brands, helping them meet rising consumer expectations for speed without the complexity of building their own infrastructure.”

Kapil Makhija, MD & CEO of Unicommerce, added, “As everyday-use categories such as FMCG, personal care, fashion, and essentials become a growing part of India’s retail and e-commerce market, consumer expectations around faster deliveries are increasing. With ElasticRun’s hyperlocal network integrated with Shipway, brands are better placed to meet these needs.”

Designed to support diverse fulfilment needs, Shipway enables standard parcel deliveries, hyperlocal shipments, time-bound movements, and B2B logistics through a wide courier network and automation-led orchestration. As brands look to balance speed, cost, and reliability, such integrations are expected to play a larger role in shaping next-gen fulfilment strategies across India.