Shiprocket Launches RevProtect for MSME Revenue Assurance

Shiprocket, India’s leading eCommerce enablement platform, has announced the launch of RevProtect, India’s first revenue assurance solution that guarantees predictable income for sellers facing the uncertainties of shipping delays and return-to-origin (RTO) orders. With RevProtect, sellers can access automatic protection to recover up to 50% of their order value. With this, Shiprocket aims to empower MSMEs through robust, hassle-free coverage that minimises risks and secures their business growth.

As India’s e-commerce sector continues to grow, complexities around logistics, fulfilment, and last-mile delivery are also intensifying. One of the most pressing challenges is Return to Origin (RTO), which significantly impacts the profitability, operational efficiency, and, in some cases, the long-term sustainability of MSMEs. The average RTO in India over the past six months has hovered around 16 % (source: Shiprocket trends), and is increasing in Tier 2 and 3 cities. 

RevProtect directly addresses this business-critical pain point by offering a revenue guarantee, ensuring that sellers are shielded from unpredictable losses and can count on stable, forecastable earnings, even when orders are returned due to shipment delays.

Small and mid-sized sellers, which form the backbone of India's digital retail economy, often operate on razor-thin margins. Even a minor spike in RTOs or shipping delays can severely impact profitability. With the launch of RevProtect, Shiprocket strengthens its commitment to supporting MSMEs by minimising business risks, stabilising revenues, and enabling them to deliver exceptional customer experiences with greater confidence.

Key Benefits of RevProtect:

●        Revenue Guarantee of up to 50% of the order value for delayed shipments, resulting in an RTO

●        No shipping charges for shipment that misses the Estimated Delivery Date (DD)

●        Affordable Pricing

●        Easy Activation through the dashboard

●        Delivery Boost and Notify, are included at no extra cost to improve delivery performance

“After carefully analysing the needs of online sellers, we have built RevProtect to give them utmost peace of mind and confidence to navigate the uncertainties of logistics,” said Atul Mehta, CEO, Domestic Shipping, Shiprocket.

“Every MSME we work with is building their dream, one shipment at a time, and when things go wrong, it hits their revenue hard. With RevProtect, we’re making a bold commitment where we cover up to 50% of the GMV. That’s often more than what we earn. And we’re backing that with complimentary services like Delivery Boost and Notify to actively improve outcomes. We’re not just protecting revenue,  we’re raising the bar on delivery reliability.” He added.

RevProtect is available to all sellers on the Shiprocket platform. Future updates will include bulk shipment support and deeper analytics to optimise seller protection.