Salesforce and Google Teams Up to Help Small Businesses Through Cloud

A joint partnership is announced between Salesforce and Google to help customers utilise the cloud for their businesses. The prime focus of this joint venture is to enable Small Businesses (SMEs). The firms have integrated several of their products together, creating new "collaborative experiences" for companies in the cloud.

The strategic partnership was announced by Salesforce at its annual Dreamforce conference in SanUnited States earlier this week. The initiative, described by Google as an effort to "bring the power of cloud to businesses globally," includes the promotion of Google Cloud to Salesforce's "preferred public cloud provider."

Cloud Integration

Teams from both companies will work directly so their products are compatible with each other. Integrations under development include plans to combine Salesforce with G Suite, connect Salesforce Lightning into Gmail and add Salesforce customer details directly into Hangouts meetings.

The wider aim is to develop a single cloud software platform that includes a full suite of productivity, collaboration and customer intelligence services. Data will flow seamlessly between Google and Salesforce products, helping companies to make the most from their data and identify new insights. According to the two companies, it will create "the only cloud-native collaboration platform of its kind."

"Our partnership with Google represents the best of both worlds for our customers," said Marc Benioff, chairman and CEO of Salesforce. "There has never been an easier way for companies to run their entire business in the cloud – from productivity apps, email and analytics, to sales, service and marketing apps, this partnership will help make our customers smarter and more productive."

Key Insights 

The partnership aligns with Salesforce's commitment to supporting the next industrial revolution, a key theme of its Dreamforce conference. The company's refocusing around the cloud and IoT as more enterprises switch to modern IT platforms.

Combining its existing CRM and customer intelligence services with Google's productivity platform gives both companies a stronger footing as the cloud wars heat up. Customers of either are now more likely to use the other for their customer management or collaboration needs.