NEW DELHI: Buy At Your Price, as the campaign is called, is a far cry from the traditional offers laid out by Indian ecommerce brands. Customers get to choose from 12 new products every third day and buy them at prices they themselves decide. With three levels of pricing, the first of which starts from as low as Re 1, needless to say the early bird gets the worm – that is, the lowest rates. Even as the prices go up depending on depleting stocks, the late buyers still end up paying prices much lower than the original MRP.
At a time when e-commerce brands are jostling for customers’ attention with varying deals and discounts to maximize gains during the festive season, Salebhai.com – an Ahmedabad-based startup – has introduced a game-changer. The website, which is known for catering to diaspora communities as well as being a portal of discovery for unique products from across India, is allowing customers to take power back in their hands and quote their own prices.
Commenting on this announcement, Vishwavijay Singh, Co-Founder, SaleBhai said, “Diwali is one of the most important festivals in the Hindu calendar, and also the one that attracts maximum enthusiasm from all quarters of society. The level of excitement and pleasure that this festival brings is incomparable. This campaign comes as a breath of fresh air for customers who can now take control of deciding the prices.”
This comes at the heels of a number of other unique services offered by SaleBhai in the ongoing festive season. Right from international delivery of rakhi and rakhi gifts for Rakshabandhan, ISKCON prasad delivery on Janmashtami, same-day delivery of modaks in Mumbai during Ganesh Chaturthi, special puja packs for Navratri and Durga Puja as well as home delivery of fafda-jalebi in Ahmedabad for Dussehra to multiple location delivery of corporate gifts, it has been quite a busy quarter for SaleBhai.