The New Shop Retail Chain of ProductX Ventures Join Hands with Kevin Harrington

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The New Shop, a chain of high-speed retail stores by ProductX Ventures has announced their strategic partnership with Kevin Harrington, an original “Shark” on the Emmy-winning TV show Shark Tank. Kevin brings with him extensive experience in business, retail, and distribution along with his expertise in building and scaling consumer products and the art of selling. The New Shop association also marks Kevin’s first investment in India.

ProductX Ventures Pvt. Ltd. was established in 2017 to solve the problem of efficiently sourcing, developing, and distributing innovative consumer products for institutional buyers. Its product offerings range across lifestyle, wellness, and personal care. The company has been associated with industry leaders in sports retailing, direct selling, hospitality, and corporate gifting, and has also partnered with top convenience store chains, global retail chains, and FMCG MNCs.

Its retail initiative, ‘The New Shop’, is a highly scalable chain of retail stores in alternative distribution locations for customers to try and buy new and unique FMCG products that are relevant yet cannot be found anywhere else. The company currently owns and operates over 35 stores within the Delhi-NCR region. With the undisclosed funding from Mr. Harrington, The New Shop aims to increase the number of its stores to 200 over the next 3 months and eventually scale upto 100,000 stores in 5 years, thereby, disrupting India’s retail space by exclusively partnering with unique FMCG companies based across the country. The New Shop launched its flagship store at GoWork@108, located in the heart of Gurgaon.

Sharing her views on the recently acquired funds, Ms. Aastha Almast, Founder – The New Shop, said, “India has the third-largest start-up ecosystem in the world and acquiring funds from an investor featured on a global platform like Shark Tank is both a moment of pride for The New Shop and a major validation for PM Modi’s Make in India initiative. We are delighted to have Kevin onboard as a mentor and partner, who will use our distribution channel to vet innovative Indian consumer products for investment and distribution in the USA. He will also aid the company in its international expansion at later growth stages.”

“Our retail structure is creating a wonderful opportunity for various Indian products to get discovered and increase their end-user reach by scaling across domestic markets. We are looking forward to maximizing our retail reach by generating greater operational efficiencies and driving collaborative development for our brand.,” Aastha further added.

Mr. Kevin Harrington commented, “Indian homegrown brands, as well as international brands, are waking up to the spending power of the aspirational Indian consumer. Through The New Shop’s massive distribution reach, such brands can become accessible to consumers already looking to buy differentiated, innovative products. Making my first India investment in The New Shop is a strategic decision, as it will further enable us to leverage the company’s growing consumer base to popularize Shark Tank products in India.”

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