Reliance Consumer Products Ltd Forms Joint Venture with Sosyo Hajoori Beverages

Reliance Consumer Products Limited (“RCPL”), the FMCG arm and a  wholly owned subsidiary of Reliance Retail Ventures Limited. (“RRVL”), today announced it will  acquire 50% equity stake in Gujarat-headquartered Sosyo Hajoori Beverages Private Limited  (“SHBPL”), which owns and operates a beverage business under the flagship brand ‘Sosyo’. The  existing promoters, Hajoori family, will continue to own the remaining stake in SHBPL. 

Sosyo is a heritage Indian brand with around 100 years of legacy in carbonated soft drinks (CSD)  and juices. Established in 1923 by Mr. Abbas Abdulrahim Hajoori, the company is one of the leading  players in the domestic soft drinks market.  

SHBPL, operated by Mr. Abbas Hajoori and his son Mr. Aliasgar Hajoori, has several beverage  brands in its portfolio including Sosyo, Kashmira, Lemee, Ginlim, Runner, Opener, Hajoori Soda  and S’eau having launched over 100 flavours with its strong expertise in developing formulations.  The Sosyo brand boasts a loyal customer base in Gujarat.  

Speaking on the investment, Ms Isha Ambani, Executive Director, Reliance Retail Ventures  Limited, said, “This investment helps us take forward our vision of empowering local heritage  brands and presenting them with new growth opportunities. We welcome the desi power of century old Sosyo’s heritage beverage brands to our consumer brand portfolio and are confident that our  knowhow, consumer insights and retail distribution strengths will help accelerate the growth  momentum of Sosyo.” 

RCPL aims to empower Indian consumers with a bouquet of indigenously developed consumer  brands and products that offers superior value. The company’s brand portfolio currently includes  iconic beverage brand ‘Campa’ and packaged consumer products brand ‘Independence’ launched  earlier this month. In addition, RCPL is creating a distinct and dedicated retail distribution network  for its fast-expanding consumer brands portfolio. 

Speaking on the joint venture with RCPL, Mr Abbas Hajoori, Chairman, Sosyo Hajoori  Beverages Private Limited, said, “We are delighted to enter into this partnership with Reliance  Consumer Products, a strong and willing partner that can help Sosyo rapidly scale up its reach.  Combining our relative strengths, we would make the unique tasting beverage products of Sosyo  accessible to all the consumers in India. It is a defining moment in our near 100-year journey in  beverages.” 

With this joint venture, Reliance will further strengthen its portfolio in the beverage segment having  already acquired the iconic brand Campa. In addition, Sosyo’s expertise in formulations can be  leveraged to develop unique value proposition for the product portfolio and consumers