Rare Rabbit Partners with Zepto to Enter the Quick Commerce Space

In a bold move that redefines convenience-led fashion retail, The House of Rare, a pioneering fashion collective redefining Indian style with modernity, confidence, and individuality, has partnered with Zepto, India’s fastest growing quick commerce platform, endeavoring to bring premium fashion to doorsteps in just 10 minutes.

This alliance is starting with a curated selection of Rare Rabbit menswear styles. Initially available in Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, and Pune, the collection features stylish, ready-to-wear pieces that reflect the brand’s signature design ethos. In the coming months, the offering will expand to include Rareism - chic, effortless womenswear that celebrates individuality; Rare Ones - stylish and expressive clothing for boys aged 4 to 1​4; and Rare’Z by Rare Rabbit - a bold new expression of footwear and streetwear crafted for the design-forward consumer.

Speaking of this partnership, Pulkit Verma, Chief Business Officer, Digital, The House of Rare, said, “Q-commerce is rapidly transforming how India shops, and we see it as a powerful lever for fashion retail. Our partnership with Zepto isn’t just about being fast, it’s about being relevant in the moment our customer needs us. As a design-first brand, this is a natural progression in how we serve style-conscious consumers instantly, intuitively, and on their terms. Whether it’s a last-minute dinner plan or a wardrobe fix before a flight, 10-minute delivery opens up an entirely new playbook for fashion."

The quick commerce boom is no longer limited to groceries and essentials. In India, the Q-commerce sector is expected to grow from $2.8 billion in 2023 to over $10 billion by 2026, with fashion emerging as a high-potential vertical. According to a recent Redseer report, urban millennials and Gen Z users are increasingly turning to Q-commerce platforms for instant gratification across categories, including apparel and accessories, especially for impulse, occasion-based, and on-demand needs.

Zepto has been at the forefront of this shift, with an expanding portfolio of lifestyle products. The addition of fashion from a brand as design-forward as The House of Rare signals a growing consumer appetite for more premium choices in the rapid delivery space. 

Devendra Meel, Chief Business Officer, Zepto added "At Zepto, we’re redefining what convenience means for the modern users. We thank our sellers for enabling this. By partnering with The House of Rare, we are giving users instant access to premium fashion making it possible to refresh their wardrobes in minutes. This collaboration is a big step in expanding the horizons of Q-commerce beyond essentials into lifestyle and fashion.”

The partnership is launching with apparel, with accessories to follow. The selection has been thoughtfully curated to include versatile pieces that can go from day to night, including shirts, polos, tees, and more.  

By bringing its premium fashion universe to Zepto, The House of Rare is not only exploring an additional consumer channel but is also gaining valuable real-time insights into customer preferences, geographies, and fast-moving styles - a key advantage in today’s dynamic retail landscape.

With over 170 retail stores, a thriving e-commerce presence, and a sharp digital strategy, this partnership is the brand’s next big bet to deepen its footprint among younger, digitally-native urban audiences.