PumPumPum Secures INR 18 Crore To Scale Leasing Platform

PumPumPum, a leading player in the used car leasing and now a full-stack B2B and B2B2C corporate mobility solutions provider, has raised INR 18 crore in a Pre-Series A equity round.

Early stage venture capital firm LC Nueva led the round with participation from Mufin Green and Anupam Finserv.

PumPumPum will use the funds to accelerate the development of India’s first asset-light leasing technology platform, designed to unlock large-scale, capital-efficient growth in corporate mobility.The fresh capital will be deployed across advancing the asset-light fintech platform, expanding B2B2C employee leasing partnerships, strengthening OEM and dealer networks across new, used and EV segments, deepening presence in metro markets, and scaling technology, sales and customer success teams.

Founded with a mission to modernise passenger vehicle leasing in India, PumPumPum has evolved from being the country’s first used-car leasing company into a comprehensive corporate mobility platform offering leasing across new, used and electric vehicles. The company serves corporates, SMEs, MSMEs and fleet operators across major metro markets including Delhi NCR, Bengaluru, Hyderabad, Mumbai and Chennai.

What differentiates PumPumPum is its technology-first, asset-light model, which is a sharp contrast from traditional asset-heavy leasing companies whose growth is constrained by balance sheet limitations.

PumPumPum’s proprietary fintech platform enables banks and NBFCs to deploy capital seamlessly through technology, while the company manages the asset lifecycle end-to-end. This includes vehicle health monitoring, maintenance, and a robust redeployment and resale infrastructure that significantly de-risks defaults that traditional leasing companies lack.

Over the last six years, the company has built deep operational expertise in employee leasing and business vehicle solutions. It is growing at 70% year-on-year, currently manages 1,000+ vehicles, and has crossed INR 100 crore in Assets Under Management (AUM).

Leasing penetration in India is still under 5% whereas it is pegged at over 30% in mature global markets. PumPumPum sees a massive opportunity to scale, targeting INR 1,000 crore AUM within the next three years.

“Our six years of execution have been focused on solving real pain points for both corporates and financial partners. Traditional asset-heavy models limit growth. Our asset-light platform changes the equation by enabling efficient capital deployment while delivering a seamless mobility experience. This funding validates our vision and accelerates our journey toward making corporate leasing mainstream in India,” said Tarun, Founder & CEO of PumPumPum, an alumnus of IIT Bombay and a third-time founder.

Commenting on the investment, Sohil Chand, Chief Investment Officer, LC Nueva said, “We are proud to be early backers of Pumpumpum and remain very bullish on the opportunity. The company is building an asset-light, technology-led platform with deep integrations across lenders, insurers, corporates, and end customers. We are also happy to have strategic investors Mufin Green Finance and Anupam Finserv investing alongside us in this round, and we look forward to the journey ahead.”

"PumPumPum's technology-first approach combined with their asset management expertise creates the operational efficiency the leasing market needs. Their platform gives us a unique opportunity to build a strategic leasing book without operational complexity, establishing a new standard in corporate vehicle leasing through our combined strengths,” Kapil Garg, Promoter, Mufin Green Finance Limited added.

As India’s corporates increasingly shift from CAPEX to OPEX-driven mobility models, PumPumPum is poised to become the technology backbone of the country’s corporate leasing ecosystem.