Pernod Ricard CFO Richa Singh Releases Book Beyond Numbers

In a world obsessed with metrics, dashboards, and data overload, acclaimed business leader and CFO of Pernod Ricard India, Richa Singh, offers a much-needed perspective shift with her new book, Beyond Numbers.

More than just a book about finance, Beyond Numbers is a powerful call to business and finance professionals to rise above the noise of numbers and focus on what truly drives performance and impact. Through real-world insights, cross-industry experience, and a conversational, easy-to-read style, Richa Singh unpacks how real value emerges not from over-analyzing spreadsheets—but from understanding the business itself: its levers, linkages, risks, and context.

“Numbers are important,” says Singh, “but they’re just the starting point. To build and steer a successful business, you need to understand what the numbers don’t say—the story behind them, the environment around them, and the people driving them.”

Drawing from her global experience across industries and cultures, Singh clarifies concepts often discussed but rarely demystified—like business partnering, risk and exposure, and value delivery. With practical, relatable examples, she highlights how professionals can avoid getting lost in analysis paralysis and instead focus on what truly matters—the micro and macro dynamics shaping business outcomes.

Beyond Numbers is a must-read for anyone looking to strengthen their strategic lens—whether you're a finance leader, entrepreneur, or business manager. It’s a guide to moving from data to direction, from reporting to real influence.

In keeping with Richa’s purpose-driven approach, all proceeds from the book will support the Youth Dreamers Foundation, an organization committed to empowering young aspirants from underserved communities to pursue higher education and build brighter futures.