PayNearby Sees Growth in Digital Services at Maha Kumbh Mela 2025

PayNearby, India's leading branchless banking and digital network, has made a significant impact at the Mahakumbh Mela 2025, enabling seamless financial and digital services for millions of yatris. PayNearby's cash withdrawal services through AEPS and MATM witnessed an impressive 19% growth during the duration of the Mela as compared to the previous month, reflecting the increasing demand for accessible and secure banking solutions during the event.

In addition to the surge in cash withdrawal services, other offerings also experienced notable growth. Aadhaar Pay services grew by 66%, highlighting the convenience and trust users place in biometric-based digital payments. Mobile recharge services saw a 32% increase, ensuring that attendees stayed connected with their loved ones. Insurance services experienced an 8% rise, underscoring the importance of financial security even during festive occasions. Money transfer services saw a significant 47% growth, ensuring that devotees could transfer funds with ease.

PayNearby set up assisted counters for essential financial and digital services at Jan Sahayata centers and through its 15,000+ multi-utility retail touchpoints across Prayagraj.

Speaking about the achievement, Anand Kumar Bajaj, Founder, MD & CEO, PayNearby, said, "The Maha Kumbh Mela 2025 is a momentous gathering that brings together faith, culture, and community on an unparalleled scale. Ensuring financial accessibility at such an event is both an opportunity and a responsibility. Our network has enabled seamless cash withdrawals, money transfers, and Aadhaar Pay transactions, with significant growth in usage, reinforcing the trust in digital financial services. The 66% rise in Aadhaar Pay and the 47% increase in money transfers highlight the critical role of assisted digital transactions in high-footfall environments. By empowering local retailers as digital enablers, we are strengthening Bharat’s financial ecosystem and making essential services more accessible when they are needed most."

With a network of over 12 lakh retail partners, PayNearby continues to drive financial empowerment across Bharat, making every transaction seamless, secure, and accessible.