Ola announced a partnership with Marico, one of India’s foremost consumer goods companies, to drive enhanced hygiene standards. In its commitment towards providing a safe mobility experience, Ola will provide Marico’s Travel Protect from its new range of ‘Protect’ surface disinfectant sprays to the driver-partners, which will be used to disinfect commonly used surfaces like seat, inner panel, handles etc. of vehicles before every ride.
Through its ‘Ride Safe India’ initiative, Ola continues to redefine the mobility experience by setting industry-leading standards for safety and hygiene across 2 wheeler, 3 wheeler and 4 wheeler categories. The partnership takes forward the company’s safety efforts through targeted solutions that offer customers and drivers added assurance and confidence.
Marico’s ‘Protect’ range of surface disinfectants with high efficacy (containing 77% alcohol) and an easy-to-use spray format, will complement the routine safety efforts of Ola drivers to deliver a uniform and consistent experience on every ride. All Ola vehicles continue to undergo fumigation and deep-cleaning every 48 hours across its network of 500+ Safety Zones.
Anand Subramanian, Spokesperson for Ola, said, “Ola has established industry leading safety benchmarks in mobility, enabling India to ride safely again. With best-in-class safety practices and protocols, our ‘Ride Safe India’ initiative has also brought together citizens and driver-partners to enlist their support and commitment to safety at large. Through our partnership with Marico, we are pleased to bring to market their new range of ‘Protect’ surface disinfectants that will help complement our efforts to deliver safe mobility for all.”
Speaking on the occasion, Koshy George, Chief Marketing Officer, Marico Limited says, “During these difficult times, higher hygiene standards and enhanced cleanliness protocols are top priorities for consumers. In line with this, Marico’s Protect range of surface disinfectant sprays help provide a clean and sanitized experience while effectively killing 99.999% of germs at home or while venturing out. We are happy to partner with Ola in their endeavor to provide customers and driver partners a safe and sanitized environment.”
The health of driver-partners and customers remains to be Ola’s topmost priority. In addition to the fumigation services, the company has extended full support to driver-partners in the form of health-checkups and has enabled them with protective equipment to maintain hygiene and strengthen vehicular safety.