NuvoRetail Secures Funding to Boost AI-Driven E-Commerce Platform

NuvoRetail, a leading eCommerce marketing and analytics company, has announced the successful raising of $350k. This investment will accelerate the development of Enlytical.ai, a powerful AI-ML driven platform for e-commerce bid automation, insights, and reporting, while also supporting global expansion efforts.

Vishal Sharma, Founder & CEO of NuvoRetail, expressed his excitement for the company's future, stating, "Securing this funding marks a pivotal milestone for NuvoRetail. Our mission has always been to equip e-commerce businesses with cutting-edge tools and strategies. With this investment, we are poised to broaden our global presence, enhance our AI capabilities, and continue leading the way in e-commerce marketing innovation."

Enlytical.ai is an AI-ML based reporting and ad automation platform that provides a unified panel to manage multiple E-Com platforms across different KPIs like Sales, Marketing, Portfolio, Content, Supply Chain Management, Pricing, Loyalty etc. It allows Brands to understand, at a single glance, how their business and products are performing. 

The platform also includes an AI-based media spends optimization engine, that leverages cutting-edge AI algorithms to analyze campaign performance and optimize media budget allocation. This ensures a higher ROI by minimizing wasteful spending and maximizing audience engagement based on retail readiness signals.

In addition to digital shelf measurement, Enlytical.ai includes advanced on-shelf analysis and competition benchmarking tools. These features allow businesses to track and analyze competitors' strategies, pricing, and product offerings in real-time. The insights gained enable informed decision-making, helping companies increase their market share as well as ROI. 

With this capital injection, NuvoRetail is positioned to enhance its AI-driven capabilities, drive technological innovation, and strengthen its leadership in the e-commerce analytics market.