Novac Immerz Enables TerraPortier to Launch Immersive Story-Based E-Commerce for Global Consumers

Headquartered in Mumbai, TerraPortier, announced the launch of an immersive story-based e-commerce platform with integrated 3D/ Metaverse technology designed and developed by Novac Immerz®, a strategic business unit of Novac Technology Solutions.

Founded by the brother & sister duo Anuj and Apurva Mathur, TerraPortier is designed around a unique reverse-NFT model which combines the virtual and real-world experiences.  The brand has created one of a kind virtual world based on the TerraPortier webcomic, which features real-world treasures that will have a direct impact on the livelihoods of artisans across the world.

Developed by NOVAC Immerz, the 3D game in the metaverse teleports users inside the adventure where players join Miza, a disaffected youth, and Warpy, a refugee alien, as they boldly traverse the cosmos to become guardians of real-life treasures that include endangered crafts, textiles, indigenous musical instruments and more.

Players get a multi-sensorial experience of diverse landscapes and cultures from around the world. They can also access AR mode to experience the products and purchase the treasures featured in the story. These treasures are not just virtual but are genuine products whose purchase contributes to the mission of protecting cultural and natural treasures before they vanish in real life.

Commenting on the platform, Ms Apurva Mathur, Co-founder of TerraPortier said, “TerraPortier’s goal is to create a community that supports & celebrates the bio-cultural diversity on our planet, especially those expressions of life that are endangered and fast disappearing from the face of the earth. We thank NOVAC Immerz for bringing alive the TerraPortier universe and creating an exciting gamified virtual adventure for the players who want to participate in the mission.”

Commenting on the association, Mr Shanavaz, Assistant General Manager at Novac Technology Solutions said, "It was a challenging yet exhilarating project that we thoroughly enjoyed designing. We are happy to have partnered with TerraPortier in launching this first-of-its-kind 3D-based immersive e-commerce platform, which provides distinctive adventure for its customers worldwide. By adding a 3D game, TerraPortier will not only enhance its customer experience aspect but will also take the lead in transforming the landscape of e-commerce. I would also like to thank our team for making this yet another successful and interesting platform."