Nitin Gadkari Launched ‘Khadi Rumal’ Crafted by Women Militancy Effected Areas of J&K

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In line with the suggestions of Union Minister for Micro, Small and Medium Enterprises
(MSME) Shri Nitin Gadkari on December 17, 2019 while launching sale of ‘Khadi Rumal’ being
stitched by militancy affected women of Jammu and Kashmir (at Nagrota near Jammu),
Chairman KVIC, Shri VK Saxena has approved the enhancement of wages from Rs. 2 to Rs. 3
per piece w.e.f. 1 st  Jan 2020.

Quite noticeably, each women artisan at Nagrota used to earn around Rs. 170 – Rs. 200 stitching
85-90 Khadi Rumals on an average working 4 hours per day. Now with revised wages, each
woman will earn around Rs. 250 – Rs. 300 per day, thus increasing their income by around 50%.
Since the launch on 17 th  December 2019, approximately 30,000 Khadi Rumals have been sold by
Khadi and Village Industries Commission (KVIC). Nagrota a centre has been established by
KVIC to provide employment to local women.

Highlighting this as a major step towards nation building, Chairman KVIC, Shri VK Saxena
said, “Since the inception of this training center, the intention of KVIC has been to promote
‘Khadi Rumal’ and contribute meaningfully to the families of militancy affected areas of J&K.
Currently the stitching center has a production capacity of 10,000 ‘Khadi Rumals’ per day
stitched by 130 women artisans.”

Speaking about the initiative, Shri VK Saxena said, “‘Khadi Rumal’ is a symbol of trust that the
women in militancy affected areas residing in Nagrota, have on the Hon’ble Prime Minister Shri
Modi, who is working towards ‘Sabka Saath Sabka Vikas’. Currently we have been able to
employ 130 women and as the sale of Khadi Rumal increases, we plan to reach out and empower
4000 women of this area.”

White Khadi Rumal, made of pure cotton, is being sold across various Khadi outlets in India. To
increase the outreach and availability of these Rumals PayTM has agreed to sell 2 Crore pieces
of ‘Khadi Rumals’ with the help of its online platforms.
Outlining the impact potential of this initiative, Saxena said, “We have targeted to sell 5 Crore
pieces of Khadi Rumal by 2020. To create 5 Crore pieces of Khadi Rumal, around 15 Lakh Kg’s
of cotton will be consumed and it will require 25 lakh man-days of spinning, 12.5 lakh man-days
of weaving and around 7.5 lakh man-days for cutting, stitching and packaging of Rumals. Thus
creating 44 lakh man-days of livelihood, yielding wages amounting to Rs. 88 Crores for various
artisans”, Saxena said.
“A humble contribution of the citizens of India could be a stepping stone for the beginning of the
‘Journey of Transformation’. Branded handkerchiefs in the market costs somewhere around Rs.
100-200 per piece, whereas fine quality Khadi Rumal cost just Rs. 50.  I call upon every Indian
to try a piece of Khadi Rumal and experience the unparalleled feeling of patriotism it instills”,
Saxena further said.

SMEStreet Desk

SMEStreet is fast growing platform dedicated to entrepreneurs from small and medium sized businesses (SMEs). Committed to facilitate Knowledge & Networking for Business Growth, SMEStreet offers value added content which shows the actual voice of Indian MSMEs.

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