Nishka Choraria Leads Marketing and CSR at Crest Ventures

Nishka Choraria, 29, serves as the Vice President of Marketing at Crest Ventures, a prominent non-banking finance company (NBFC) with significant operations in real estate and financial services and investments. In her pivotal role, Nishka has been instrumental in shaping the company's brand presence through her new and innovative marketing strategies and consumer-centric engagement initiatives. Her dynamic approach has not only elevated the Crest brand but also strengthened its market position.

Nishka's leadership extends beyond marketing; she has been a driving force in the company's corporate social responsibility (CSR) efforts. Her commitment to creating meaningful change is evident in the numerous impactful projects she has spearheaded, demonstrating that age is no barrier to making a substantial difference. Nishka's blend of resilience and empathy has been crucial in fostering a culture of social responsibility within the organization, underscoring her belief that real change is achieved through persistent effort and a compassionate outlook.

In the realm of real estate, Nishka has significantly contributed to the success of numerous high-profile projects, including Phoenix Marketcity and Palladium in Chennai, One Crest, and Crest Greens in Raipur. Her industry knowledge and commitment to understanding specific markets have been critical in driving these projects to success. Nishka’s marketing strategies also highlight the environmental benefits of Crest Ventures’ developments, such as energy-efficient technologies and green building certifications, while also emphasizing the enhanced quality of life and long-term cost savings for residents.

One particularly noteworthy achievement is the recent launch of Crest Oaks, a landmark development in Marol that has set a new precedent for lush and luxurious living. Nishka has demonstrated that effective multi-faceted marketing goes beyond promoting properties; it involves creating and communicating a vision of a better lifestyle. Crest Oaks has not only met its sales targets but also attracted a discerning clientele that values community, wellness, and an upgraded quality of life, highlighting her belief in not just selling homes but creating communities where residents can flourish and thrive.

Nishka’s impact extends far beyond her professional achievements. Her commitment to social responsibility shines through her leadership in Empowering Villages Everywhere (EVE), an NGO she founded at the young age of 15. EVE’s mission is to uplift rural communities by providing essential resources and opportunities for growth. Under Nishka’s guidance, EVE has distributed over 500,000 solar lamps, study materials, and conducted numerous health camps, profoundly improving the lives of countless individuals.

Additionally, Nishka’s involvement with the Mumbai Center of Bhagwan Mahaveer Viklang Sahayata Samiti (BMVSS) underscores her dedication to social impact. BMVSS, India’s largest institution for fitting artificial limbs, has benefitted from her efforts to distribute prosthetic limbs across remote locations in India through the Mumbai Center. Nishka’s work has enabled thousands of disabled individuals to regain their independence and self-worth, significantly enhancing their quality of life.

Nishka seamlessly integrates real estate innovation with social impact, driving transformative change both within Crest Ventures and in the broader community. Her dual focus on advancing sustainable real estate solutions and implementing impactful CSR initiatives underscores her commitment to creating lasting, positive change across all facets of the business.

Reflecting on her journey, Nishka shares, “I am just trying to do my best. Our mission is to leverage effective storytelling to drive transformative change in both the real estate sector and our social impact initiatives. By crafting and communicating compelling narratives, I hope to reach a broader audience while deeply resonating with them, inspiring collective action and fostering a lasting, positive impact on society."