New Zoho Integration with MailChimp Aims to Enable Small Business Entrepreneurs

Business applications provider Zoho has announced the integration of its contact management software ContactManager with the email sending platform MailChimp. The aim is to make it easier for small businesses to send email campaigns to their contacts.

CHENNAI: In a media interaction, Guru Raja Subbaiah, Zoho product manager informed, ContactManager will take over many of the functions typically reserved for MailChimp.

"Users can import and synchronize email subscribers from MailChimp into ContactManager, generate mailing lists from search results, create email marketing campaigns, see campaign statistics and track contact engagement, all from within the ContactManager interface," added Subbaiah.

“With this integration, we want to give small business owners an easy way to reach out to their contacts and track campaign results in addition to capturing campaign engagements of each contact, all from a single interface,” Subbaiah says. “All they have to do is connect their MailChimp account with Zoho ContactManager.”