NeoNiche Aligns NeoFlo Platform With India DPDP Act

As India’s Digital Personal Data Protection (DPDP) framework moves from policy to implementation, advertising agencies, brands, and experiential marketers are being obliged to rethink how consumer data is collected and managed during events, activations, and on-ground campaigns.

NeoNiche Integrated Solutions has announced that its event technology platform, NeoFlo, is aligned with the DPDP Act to help brands and agencies manage consent, data access, and security across experiential marketing programs—without slowing down on-ground execution.

Live experiences routinely collect personal data through registrations, QR scans, check-ins, contests, and post-event follow-ups. Under the DPDP Act, this information now falls under defined legal obligations, making data handling a shared responsibility across agencies, event partners, and technology vendors.

“Experiential marketing operates in real time, often across multiple locations and partners,” said Prateek N. Kumar, Founder & CEO, NeoNiche Integrated Solutions. “DPDP changes the rules of the game. It is no longer enough to collect data efficiently; it must be collected and managed responsibly. NeoFlo was built to bring that structure into everyday event operations. Creativity will always be at the heart of experiential marketing, but going forward, how responsibly a brand handles consumer data will matter just as much.” 

NeoNiche’s DPDP compliance efforts are operationalised through NeoFlo, its proprietary event technology platform, built on a security-by-design approach. Data privacy is embedded into the core event workflow rather than added as a post-process, enabling brands and agencies to manage consent-led data capture, controlled access, and secure handling of attendee information across multi-location events. This allows marketing teams to meet DPDP expectations while reducing operational and compliance risk during high-volume experiential activations.

By embedding transparency and data protection into the NeoFlo ecosystem, NeoNiche aims to set a practical reference point for responsible data handling in experiential marketing, supporting trust and long-term sustainability as privacy expectations evolve.