MOAMC Partners with ONDC for Digital Mutual Fund Distribution

Motilal Oswal Asset Management Company (MOAMC) has announced its integration with the Open Network for Digital Commerce (ONDC) to facilitate transactions through the platform and has appointed Cybrilla as the service provider for providing the backend platform for this ONDC.

ONDC is an initiative by DPIIT, Ministry of Commerce, to democratise digital commerce by establishing an interoperable open network for digital transactions.

This initiative aims to make mutual fund investing more accessible by creating a digital distribution channel. By leveraging ONDC’s open protocol, MOAMC aims to facilitate wider access to mutual fund products for a broader community of investors, including first-time investors. It is intended to support efforts towards enhancing participation in financial markets and utilising India's digital public infrastructure.

Prateek Agrawal, Managing Director and Chief Executive Officer at MOAMC, said, “By integrating with the ONDC Network, we are not just offering investment products through a new distribution channel, but also working towards creating greater access for retail investors to a range of funds that may help them work towards their individual financial goals. Backed by a foundation built over decades of research-driven insights and investment expertise, we aim to expand our knowledge footprint and enable investors to make informed investment decisions.”

Akhil Chaturvedi, Executive Director (ED) and Chief Business Officer (CBO), MOAMC, further expressed, “This partnership aims to address distribution gaps and develop digital rails that can benefit all stakeholders, distributors by enabling wider reach, and investors by providing access to funds aligned with their financial goals. It’s a step toward broader participation in wealth management, where investors across locations and income segment have access to information and channels that support informed investing.”

Vibhor Jain, Acting CEO and COO at ONDC, said, “Motilal Oswal AMC’s integration with ONDC Network marks a significant shift from centralised to decentralised distribution. When established players like Motilal Oswal AMC take bold strides in technology-led innovation, it signals confidence in the ecosystem. Further, this foresight sets a precedent for the industry to follow and fosters greater retail participation in formal finance.”

Anchal Jajodia, Co-founder, Cybrilla, said, “Motilal Oswal AMC’s integration with ONDC brings together the trust of an established investment house and the reach of a truly open network. By enabling this connection, we’re helping create new pathways for grassroots investors to access high-quality funds through local distributors and digital platforms alike. We’re very excited about this integration, as it will lead to wider participation in formal investing and give more people the tools to build long-term wealth.”