Micromax Forays into Household Appliances, Launched Air Conditioners

NEW DELHI: To begin with, the focus markets will be the top 10 states (Punjab, Karnataka, Andhra Pradesh, Maharashtra, Gujarat, Delhi, Rajasthan, West Bengal, Telangana and Tamil Nadu) where Micromax has established a strong distribution with over 4000 sales touch points and backed it up with 400+ service centres to ensure strong after sales service support, said Rohan Agarwal, Vice-President, Consumer Electronics , Micromax Informatics Ltd, on the occastion.

In addition to the traditional retail touch points, the products will also be made available through leading E-commerce websites, in the months to come, he said. Agarwal, said “We are bullish on the Indian air conditioner market and have invested heavily in building a strong product portfolio, a robust distribution network to ensure wide presence and best-in-class service experience.

Being a dominant consumer electronics player, Micromax enjoys a strong brand equity and our success in these segments has given us the confidence to foray into a new product category, he claimed. . The key differentiators for our ACs is the local innovation that we have built as per consumer feedback (100 per cent copper two-way drainage, turbo cooling ), along with the right implementation, he added.