Media Maniacs Appoints Richa Kapoor as Brand Strategy Mentor

Media Maniacs Group announces the appointment of Richa Kapoor as Brand Strategy Mentor, marking a decisive step in the agency’s continued evolution as a digital-first, insight-driven marketing and PR partner. With this move, Media Maniacs aims to enhance the strategic depth of its offerings and deliver sharper, more intelligent outcomes for clients navigating increasingly complex brand ecosystems.

Richa Kapoor brings with her nearly two decades of global marketing leadership across B2B, B2C, and D2C sectors. She is the Founder of Pivet Marketing, where she has advised a wide spectrum of businesses on growth acceleration through integrated brand strategy, digital transformation, and narrative design. Her work blends analytical thinking with creative execution—enabling brands to stay culturally relevant while also performance-focused.

At Media Maniacs, Richa will collaborate with the agency’s leadership to mentor the brand strategy team, develop AI-augmented campaign frameworks, and embed a more structured, scalable approach to digital marketing and PR strategy. Her role will help Media Maniacs move beyond traditional campaign planning and toward a more intelligent, insight-based model driven by data, storytelling, and automation.

“Richa’s strategic perspective and her ability to decode audience behavior in real-time will be a strong asset as we reimagine how brands grow in a digital-first world,” said Surabhi Trivedi, Founder & CEO of Media Maniacs Group. “Her input will strengthen our ability to deliver brand and reputation strategies that are not just creative, but also context-aware and AI-empowered.”

Richa’s appointment is expected to bring immediate value to Media Maniacs’ client ecosystem. Her experience in harmonizing brand building with performance marketing will help clients craft more cohesive digital footprints where earned, owned, and paid media strategies work in unison. With her guidance, client campaigns will benefit from sharper positioning, stronger audience insights, and messaging that adapts dynamically across touchpoints.

In an era where brand trust, digital reputation, and data-led decision-making are converging, this collaboration will enable Media Maniacs to offer a more strategic edge—especially for clients looking to scale quickly while staying culturally and competitively relevant.

“Brands today operate in a constant state of scrutiny—by algorithms, audiences, and markets alike,” said Richa Kapoor. “This demands a smarter, more empathetic approach to strategy—one that’s deeply digital and agile, reputation-conscious, and aligned with long-term business value. I look forward to contributing to Media Maniacs’ next phase of growth to push the boundaries of what modern marketing can achieve—especially at the intersection of AI, PR, and audience insight.”

With this addition, Media Maniacs deepens its commitment to strategic innovation—helping brands not only adapt to change, but lead it.